Air Canada to Waive Distribution Cost Recovery
for Sabre-Connected Travel Agencies
(14/06/23)
Air Canada has signed a new multi-year
distribution agreement with Sabre that provides agencies with
long-term access to the flag carrier’s full content via NDC
channels.
Under the deal, Sabre will provide agencies with
significantly improved content and offers from Air Canada,
including the airline’s dynamically priced fares and new ancillary
services.
Air Canada is actively
working with Sabre on the launch of the airline’s NDC offers in
the Sabre travel marketplace and expects to activate
the content within the coming months.
Once
Air Canada’s NDC connection to Sabre is live, the Distribution
Cost Recovery previously announced by Air Canada will be waived
for Sabre-connected travel agencies using this path.
“We’re proud to be taking this next step with
Sabre in providing the broadest range of rich Air Canada content,
travel options and services to our customers and agency partners,”
said Mark Nasr, Executive Vice President, Marketing and Digital
for Air Canada. “Air Canada recognizes and appreciates Sabre’s
progressive approach and the significant technology investments
they’re making, which taken together, will deliver meaningful
value to all travel industry stakeholders. This new partnership is
the result of long-standing discussions, and it marks a
significant next step towards delivering on Air Canada’s
distribution promise: a smooth transition for agencies and travel
buyers - both larger and smaller.”
A cornerstone of Air Canada’s distribution
modernization strategy, NDC focuses on providing more personalized
content as well as access to the best possible prices across
channels.
Improved distribution capabilities will likewise support
the airline’s commercial strategy with fleet modernization and
expansion plan, including investment in dozens of new,
fuel-efficient Airbus A220 and A321XLR aircraft.
“NDC is a corporate priority for Sabre as an
enabler of modern retailing. We share this vision with Air Canada
and support its ambitious retailing and distribution goals, while
ensuring agencies will benefit from the ample choice, efficiency
and transparency of the Sabre Travel Marketplace,” said
Roshan Mendis, Chief Commercial Officer for Sabre Travel Solutions. “This
agreement demonstrates Sabre’s deep commitment to driving value
and serving the diverse interests of the global travel marketplace
- airlines, travel agencies and the travelers they serve.”
Subscribe to our
Travel Industry News RSS
Feed. To do
that in Outlook, right-click the RSS Feeds
folder, select Add a New RSS Feed, enter the URL of our
RSS Feed which is: https://www.travelnewsasia.com/travelnews.xml
and click Add. The feed can also be used to add the headlines to your
website or channel via a
customisable applet. Have questions? Please read our
Travel News
FAQ. Thank you.