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Fri, 20 October 2023

Tourism Malaysia Interview with Datuk Musa Bin Yusof, DDG (Promotion) of MTPB, at Routes World 2023

(29/10/23)  Tourism Malaysia was part of a considerable number of Malaysian delegates who attended the Routes World 2023 airline route development conference and exhibition in Istanbul, Türkiye earlier this week.

Datuk Musa Bin Yusof, Deputy Director General (Promotion), Malaysia Tourism Promotion Board. Click to enlarge.
Datuk Musa Bin Yusof, Deputy Director General (Promotion), Malaysia Tourism Promotion Board

To learn more about how the country in ASEAN is recovering from the challenges created by COVID, Steven Howard of TravelNewsAsia.com sat down with Datuk Musa Bin Yusof, Deputy Director General (Promotion) of the Malaysia Tourism Promotion Board on Monday, 16 October.

In this interview, filmed on Team Malaysia's stand at Routes World, Datuk shares the latest domestic and international tourism numbers and tells us what targets the country has set for 2024, which parts of the country have recovered the fastest and what surprises and new booking trends MTPB is seeing in the recovery process.

We discuss Malaysia's tourism developments, including visa facilitation for more countries - particularly residents of India and China, as well as the new e-gate system which allows not only Malaysians to use the electronic gates to enter and leave the country, but also foreigners.

Datuk tells us why Tourism Malaysia attends Routes World and what its goal of attending the event is, which markets Malaysia will be prioritizing its marketing efforts, which airline routes the country would most like to see developed moving forward and which city in the country will host Routes Asia 2024 in February.

Steven also asks what challenges Malaysia faces in promoting tourism, which lesser known destinations within the country MTPB is trying to improve tourism numbers and what plans MTPB has for the World Travel Market (WTM) in London next month. All that and much, much more in the video and podcast below. 

Tourism Malaysia Interview with Datuk Musa Bin Yusof, DDG (Promotion) of MTPB, at Routes World 2023

PODCAST

See Videos from Routes World 2023 in Istanbul, Türkiye, including:  Love The Philippines - Interview with Warner M. Andrada, OIC-Assistant Secretary of Tourism Development, DOT Philippines, Saudi Arabia's Air Connectivity Program - Interview with Sultan Otaify, VP Strategy & Communication, Malaysia Airports Video Interview with Megat, Senior General Manager - Strategy, Skyscanner Interview with Michael Docherty, Commercial Director, Airports in Sweden - Interview with Elizabeth Axtelius, Director Aviation Business, Swedavia, Singapore Changi Airport - Interview with Peh Ke-Wei, Vice President of Passenger and Air Hub Development, Changi Airport Group (CAG), Airports in Scotland - Interview with Gary Cox, Director of Aviation at Transport Scotland, JFK T6 - Interview with Steve Thody, COO of JFK Millennium Partners, Tourism Malaysia Video Interview with Datuk Musa Bin Yusof of MTPB, Mactan-Cebu International Airport in Philippines - Video Interview with CEO, Julius Neri Jr., Helsinki Airport (HEL) - Interview with Ulla Lettijeff, SVP and Director, Suvarnabhumi Airport's (BKK) New Satellite Terminal - Interview with Paweena Jariyathitipong, Airports of Thailand, Korea Airports Corporation - Video Interview with Soowan Seo, Finavia Lapland - Interview with Jani Jolkkonen, SVP Airport Network, and Beijing Daxing Airport (PKX) - Interview with Deputy GM Aviation Business; plus 16 Exclusive HD Video Interviews from Routes Europe 2024 in Aarhus, Denmark; 9 Exclusive HD Video Interviews from Routes Asia 2024 in Langkawi, Malaysia; 15 Exclusive HD Video Interviews from Routes World 2023 in Istanbul, Türkiye.



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