Travel Industry News at TravelNewsAsia.com since 1997
Mon, 13 June 2022

New CEO at Pattana Sports Resort in Thailand - Interview with Bodintorn Juangroongruangkit

(13 June 2022, 11:12 +07)  Technology has given many people the impetus to improve their fitness regimes and lead healthier lives.

In addition to measuring blood pressure, heart beat, SP02 and even the quality of our sleep, smart watches and bands are also used to measure many different sporting activities such as cycling, running, rowing, swimming and more. They tell us how many calories we've burned, kms walked, swam and even collate all this data into useful graphs and charts to show us improvements being made over time.

While this data is extremely useful, even motivational, having a professional sports trainer analyse our running or swimming styles, help us to improve our football or golfing skills, and even give nutritional and sleep guidance, has the potential to dramatically improve our lives through a tailor made training programme that may last just a few hours, days or even become a regular habit.

Bodintorn 'Birdy' Juangroongruangkit. Click to enlarge.
Bodintorn 'Birdy' Juangroongruangkit

Being able to do all that in beautiful surroundings with the best trainers and latest equipment available is where Pattana Sports Resort comes in. The property, located in Sriracha approximately 90 minutes from Bangkok, features a 27-hole golf course, a 10-lane FINA-certified Olympic size 50-metre swimming pool, numerous football and futsal pitches, a 7,000-seat football stadium, cricket pitch, an assault course, lakes for canoes and small boats, 1km running track, 6km cycling track, a high-tech gym, 40-bay golf driving range and will soon also have tennis and professional-standard basketball courts, a 400-metre rubber running track with track and field-related equipment.

The aim of Pattana Sports Resort, the vision of the Juangroongruangkit family, is to make the property the leading sports resort in Asia, and perhaps one day, the world. A sports resort not only for professional and other teams, such as school and local teams, but also those individuals who would like to improve their own fitness regimes and lifestyles.

Khun Bodintorn 'Birdy' Juangroongruangkit recently took over Pattana Sports Resort as CEO and a new Managing Director - Supakit Uasamphanchai - has been appointed to lead the property. To learn more about these changes, Steven Howard of TravelNewsAsia.com sat down with Khun Birdy on 9 June to ask him about his vision and plans for the future.

In this exclusive interview, only the second in-person video interview TravelNewsAsia.com has done since February 2020, Khun Birdy, who is also CEO of Real Asset Development, tells us how COVID19 has impacted the property, what plans they have to renovate existing infrastructure, when FAME will reopen, what expansion plans they have, which sports and markets they are going to focus their marketing efforts on, what prompted the changes in management and what they mean to the property, whether Pattana has any plans to expand the brand and open more Pattana Sports Resorts, and whether the property has a loyalty programme to try and encourage guests to return more frequently. All that and much, much more in the video and podcast interview below.

New CEO at Pattana Sports Resort in Chonburi, Thailand - Interview with Bodintorn Juangroongruangkit

PODCAST

See also: Transforming Pattana into a Leading Sports Training Hub - Interview with EVP, Ms. Rujirapun Juangroongruangkit.

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