Promoting Hua Hin Airport and Prachuap Khiri Khan to Regional Markets - Interview with John Laroche of Phoenix Aviation

Exclusive interview with John Laroche, CEO of Phoenix Aviation, the company chosen to market Hua Hin International Airport (HHQ), Hua Hin (หัวหิน), Prachuap Khiri Khan (ประจวบคีรีขันธ์), Cha-Am (ชะอำ) and Petchaburi (เพชรบุรี), to those living in Thailand as well as regional travellers and businesses.

In this interview, filmed over Skype on 15 April 2021, Steven Howard of TravelNewsAsia.com asks John how Phoenix Aviation plans to market the airport and surrounding area to potential visitors.

John explains why he feels that Hua Hin and Prachuap Khiri Khan province have what it takes to increase the already considerably number of domestic travellers the area welcomes every year, as well as more scheduled flights from around the region.

We discuss landing fees and how Phoenix plans to attract more charter flights and then transform that business into scheduled traffic.

John shares his ideas for transforming the airport experience in Hua Hin and sheds light on the target numbers that the company released during its press conference last week.

You will also learn how tourism-related companies in Hua Hin have reacted to their plans, and what innovative new ideas they plan to launch in the future. All that and much, much more in the video and podcast below.

Promoting Hua Hin Airport and Prachuap Khiri Khan to Regional Markets

Although Hua Hin Int. Airport has been around for many years, AirAsia Berhad was the first international airline to operate scheduled flights, connecting the town with Kuala Lumpur (KUL) in 2018. In August 2020, Thai AirAsia launched Chiang Mai (CNX) - Hua Hin and Udon Thani (UTH) - Hua Hin flights. Before AirAsia, the airport was used mainly by private jets, helicopters and charter flights.

PODCAST

Editor's note: As the above video interview was conducted over the internet, I would like to apologise that the audio and visual quality are not up to the same HD/UHD quality that they normally would be. Hopefully it won't be too long until we are once again conducting exclusive video interviews in person, but for now we have to make do with what we have. Thank you.

See also: What is the IATA Travel Pass and what does it mean to travellers and the global travel industry? Interview with Vinoop Goel, IATA's Regional Director Airports and External Relations - Asia Pacific as well as Future of Airline Distribution and NDC - Interview with Yanik Hoyles, IATA.

See latest Travel Industry News, Video Interviews, Podcasts and other news regarding: COVID19, Hua Hin, Phoenix, Airports, Roi-Et, Khon Kaen, Sisaket, Ubon Ratchathani.