Travel Trade Show to Take Over Major Football Stadium in Brazil - Exclusive Video Interview with ABAV

Dark/Light Mode (18/11/23)  With so many annual travel industry conferences, forums, seminars, roadshows, expos and travel trade shows to choose from around the world, it can be a complex and daunting task to whittle them all down to a careful selection that not only fit your calendar and budget, but which will also deliver the most valuable returns and networking opportunities for your company.

Whilst doing that, new, relatively unknown markets must also be explored for potential, and that means trying events and visiting parts of the world one would not normally include as a priority.

Sheila Nassar of Association of Brazilian Travel Agents (ABAV)

For example, hotels and national tourism organisations (NTOs) in South East Asia may not regard a travel trade show in Brazil as a priority. Traditionally, the number of visitor arrivals from that country and the whole of South America may make them question the expense and time involved, but is that a mistake?

If you look at Thailand, for example, one of the most visited tourist destinations in South East Asia, the number of travellers visiting the Kingdom with a Brazilian passport may be far lower than key markets such as the UK, but has been steadily increasing over the past 15 years. In fact, in 2017 78,218 Brazilians visited Thailand, up from 48,608 in 2015.

One of the biggest annual travel trade shows in Brazil - Expo Internacional de Turismo (Brazil Tourism & ABAV Expo) - is organised by the Association of Brazilian Travel Agents (ABAV).

To learn more about that event, how many people visited the exhibition from 27 to 29 September 2023, and what they have planned for 2024, Steven Howard of Travel News Asia sat down with the delightful marketing guru, Sheila Nassar, at the World Travel Market in London earlier this month.

In this interview, filmed on 6 November 2023, Sheila tells us why NTOs, hotels and other tourism-related stakeholders in countries such as Indonesia, Malaysia and Thailand, as well as others, should attend the Brazil Tourism & ABAV Expo which will take place next year in Brasilia from 25-27 September.

Sheila explains how places like Thailand and Indonesia - particularly Bali, have impacted the daily lives of many Brazilians and why those people are interested in visiting such places for business and holidays.

We discuss what ABAV has planned for the expo in 2024, which stadium they are going to take over for the event and why they are working so very hard to make this a must-attend event.

Steven asks about Brazil's inbound tourism recovery post-Covid, what surprises the country has seen, what trends ABAV is witnessing, challenges with air connectivity, new developments in the country, and which cities are seeing the fastest growth. All that and much, much more in the HD video and podcast below.

See also: Calendar of Travel Trade Shows for 2023, 2024 and 2025.

Brazil Tourism & ABAV Expo 2024 - Interview with Sheila Nassar, Association of Brazilian Travel Agents (ABAV)

PODCAST

See also: Calendar of Travel Trade Shows for 2023, 2024 and 2025.

See: Exclusive HD Video Interviews with VIPs at World Travel Market 2023 in London, England (WTMLDN), including:  El Nido Resorts in Philippines to Close for Major Renovations - Exclusive Video Interview with Joey Bernardino, GDOSM; Sabre Hospitality Solutions - Interview with Frank Trampert, SVP and Global MD - Commercial; Diethelm Travel Rebrands as DTH Travel - Interview with Stephan Roemer, Partner and Group CEO; Sabre Travel Solutions - Lodging, Ground & Sea - Interview with Chinmai Sharma, Global Head; Tourism Pahang, Malaysia - Interview with Uzaidi Bin Udanis, Member Board of Directors; Uttar Pradesh (India) Tourism - Interview with Prateek Hira, President & CEO of Tornos; Travel Trade Show to Take Over Major Football Stadium in Brazil - Exclusive Video Interview with ABAV; Browns Hotels & Resorts (Sri Lanka) - Interview with Eksath Wijeratne, CEO; Goa Tourism (India) - Interview with Rohan A. Khaunte, Goa's Minister for Tourism; Madhya Pradesh Tourism (India) - Interview with Sheo Shekhar Shukla, I.A.S., Principal Secretary Culture & Tourism; Karnataka Tourism (India) - Interview with H.T. Ratnakar, Adviser - Tourism and Hospitality, Govt. of Karnataka, India; Arabian Camp (Saudi Arabia) - Interview with Khalid Khafagy, Founder; and Rajasthan Tourism (India) - Interview with Dr. Rashmi Sharma, I.A.S., Director - Department of Tourism, Government of Rajasthan.

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