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Thu, 23 May 2024

Sabre Embraces Increasing Power of AI to Launch SabreMosaic

(23/05/24)  Sabre today launched a modular and open technology platform that embraces the power of artificial intelligence (AI) to transform the way airlines retail.

By moving away from the limitations of today’s PNR-driven world to a modern 'Offer and Order' approach, SabreMosaic has been designed for airlines who want to deliver a more personalized and dynamic retailing experience, while creating new revenue opportunities.

“Defining and building the next generation of airline retailing solutions has been a significant investment and strategic priority for Sabre, and we are well down this path,” said Kurt Ekert, President & CEO of Sabre. “SabreMosaic is the culmination of our dedication to innovation in airline IT and active collaboration with our airline partners to enable the future of modern retailing. With the success we are already seeing with Sabre’s Retail Intelligence suite of solutions, today’s announcement marks an important milestone on our path to delivering a fully open, modern and flexible retailing platform.”

Sabre has embraced the ever-increasing power of AI to launch SabreMosaic. Click to enlarge.
Sabre has embraced the ever-increasing power of AI to launch SabreMosaic

Powered by Google’s AI capabilities, SabreMosaic enables airlines to dynamically create, sell and deliver an array of personalized content to travelers.

The modular, open and cloud-native architecture allows airlines to select the API-based Offer and Order solutions that best meet their needs and create an unique technical blueprint to transform their operations in a way that makes sense for their business.

“Airlines are becoming sophisticated retailers and need the same data-driven insights and AI tools to optimize their businesses and better serve their customers as other consumer services,” said Thomas Kurian, CEO of Google Cloud. “Through our work with Sabre, we are helping airlines harness their data to make faster, more informed decisions that improve operations, personalize marketing, and ultimately increase customer satisfaction.”

An end-to-end retailing platform, SabreMosaic encompasses 10 new product suites, from offers and orders to settlement and delivery, as well as Sabre’s existing AI-powered Retail Intelligence solutions such as Air Price IQTM, Ancillary IQTM and Upgrade IQTM and Sabre’s NDC IT solutions.

Built to function in both a PNR-based and an offer-order world, these proprietary retail intelligence solutions serve as the building blocks of SabreMosaic and are already powering the retailing strategies for several innovative airlines, including Virgin Atlantic, LATAM, GOL and Air Serbia, with many more coming online this year.

Aligned with IATA’s vision of an entirely offer and order-based approach, SabreMosaic will help airlines transform all aspects of their retailing process.

“Virgin Australia has been on a mission to reimagine the airline experience and be Australia's most loved airline,” said David Hogarth, the airline's Chief Information Officer. “A critical part of this transformation relies on us working with future-focused, ambitious technology partners. Our relationship with Sabre has been key to realizing our vision of modern airline retailing and customer experience, and we’re excited to continue building on this successful partnership.”

With SabreMosaic, airlines have the ability to intelligently define, manage, and retail airline and third-party content, as well as distribute a broader variety of offers across channels.

The advanced order capabilities support the management and fulfillment of offers, including the acceptance and settlement of traditional and non-traditional payment types, and provide consistency of the airline brand experience through all customer touchpoints.

“As part of our development process, we took a design thinking approach and collaborated with a community of thought leading airlines on SabreMosaic to iterate towards production ready solutions,” said Garry Wiseman, Chief Product & Technology Officer, Sabre. “We are already gaining traction in the marketplace as customers recognize the benefits of utilizing SabreMosaic's AI-powered modules in their digital experiences.”

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