IHG Refreshes Restaurant and Integrated
Wellness Experience of Even Hotels Brand
(27/09/22)
IHG has refreshed the restaurant and integrated
wellness experience of its upscale Even Hotels brand.
Developed in
collaboration with franchisees, the new Even Hotels prototype is
designed to be more efficient to build and operate.
With 50 global hotels open or in the pipeline,
Even Hotels was created to keep travelers’ wellness routines going
however they choose to define them.
The new Even
Kitchen & Bar restaurant operates within a focused service model
and features a menu that meets the needs of guests wanting to eat
healthy on the road while also offering a number of options for
guests wanting to indulge.
Additionally, the prototype includes
enhanced in-room fitness options delivered through three new room
types, each featuring experiences that increase the potential for
premium rates and give guests more workout choices.
Raul Ortiz, VP, Global Marketing and Brand
Management for Even Hotels, said, “Even Hotels is a strategic
long-term priority for IHG Hotels & Resorts. Enhancing the brand
experience to reach even more guests while driving increased owner
returns is the way we are growing Even Hotels. Our core mission is
to put wellness while traveling within reach for more people. Our
new offerings and richer experiences appeal to more travelers and
owners.”
The signature hallmarks of the enhanced Even
Hotels experience include:
Restorative Moments: A signature sleep experience,
spa inspired showers, infused water and complementary nightly
tea service in the lobby to help guests restore and recharge.
Flexible F&B: A restaurant featuring menu options that range from fresh and
nutritious to indulgent, complemented by a 24/7
market.
Keep Moving: State-of-the-art athletic
studio, choice of in-room fitness experience, complimentary
on-demand digital content and free daily laundry service for
workout gear.
Elements of the new design will be showcased at upcoming openings in
Austin and Waco, Texas; Bozeman, Mont.; Portland, Ore. and Long
Island City, N.Y.
Even Hotels will also enter the
San Diego market with a dual-branded property
(along with Staybridge Suites) scheduled to break ground in 2023.
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