IHG Refreshes Restaurant and Integrated Wellness Experience of Even Hotels Brand

Tue, 27 September 2022

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IHG Refreshes Restaurant and Integrated Wellness Experience of Even Hotels Brand

(27/09/22) IHG has refreshed the restaurant and integrated wellness experience of its upscale Even Hotels brand.

Developed in collaboration with franchisees, the new Even Hotels prototype is designed to be more efficient to build and operate.

With 50 global hotels open or in the pipeline, Even Hotels was created to keep travelers’ wellness routines going however they choose to define them.

The new Even Kitchen & Bar restaurant operates within a focused service model and features a menu that meets the needs of guests wanting to eat healthy on the road while also offering a number of options for guests wanting to indulge.

Room design of an Even Hotel

Additionally, the prototype includes enhanced in-room fitness options delivered through three new room types, each featuring experiences that increase the potential for premium rates and give guests more workout choices.

Raul Ortiz, VP, Global Marketing and Brand Management for Even Hotels, said, “Even Hotels is a strategic long-term priority for IHG Hotels & Resorts. Enhancing the brand experience to reach even more guests while driving increased owner returns is the way we are growing Even Hotels. Our core mission is to put wellness while traveling within reach for more people. Our new offerings and richer experiences appeal to more travelers and owners.”

The signature hallmarks of the enhanced Even Hotels experience include:

Restorative Moments: A signature sleep experience, spa inspired showers, infused water and complementary nightly tea service in the lobby to help guests restore and recharge.

Flexible F&B: A restaurant featuring menu options that range from fresh and nutritious to indulgent, complemented by a 24/7 market.

Keep Moving: State-of-the-art athletic studio, choice of in-room fitness experience, complimentary on-demand digital content and free daily laundry service for workout gear.

Elements of the new design will be showcased at upcoming openings in Austin and Waco, Texas; Bozeman, Mont.; Portland, Ore. and Long Island City, N.Y.

Even Hotels will also enter the San Diego market with a dual-branded property (along with Staybridge Suites) scheduled to break ground in 2023.

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