(20 June 2022, 10:30 +07)
Cathay Pacific has expanded its partnership with
Sabre to ensure that Sabre-connected travel agencies globally have
the ability to access dynamic New Distribution Capability (NDC)
content from the Hong Kong-based airline through the Sabre travel
marketplace.
The latest deal gives Sabre extra traction on its
NDC roadmap while creating additional modern airline retailing
opportunities for Cathay Pacific, and enabling Sabre-connected
agencies to shop, book and service Cathay Pacific content to
create more personalized trips and experiences for the
travellers.
Cathay Pacific A330 reg: B-LBK. Picture by Steven Howard of TravelNewsAsia.com
This new agreement follows a signing at the beginning
of the year which saw Cathay Pacific select Sabre’s Fares Manager
and Fares Optimizer solutions to achieve strategic pricing and
intelligent offer creation.
“As we move further into recovery, it’s vital that
we are able to create more differentiated content that is
reflective of travellers’ wants and needs today and tomorrow,”
said Cathay Pacific General Manager Sales and Distribution, Martin Xu. “Having created that content, we need to make sure that as
many travellers as possible have access to it, whether through
direct or indirect channels. That’s why we’re delighted to be
joining Sabre’s Beyond NDC family at this key moment for the
travel industry.”
The agreement builds on a busy NDC roadmap Sabre has
laid out for the remainder of 2022 to continue to advance its
capabilities. It also takes effect as Cathay Pacific resumes
flying to more destinations following adjustments to some travel
restrictions in Hong Kong.
“NDC is more important than ever as the travel
industry seeks to capture the tailwinds of recovery, and 2022 is
gearing up to be a key year for our NDC efforts,” said Kathy
Morgan, Vice President, Channel Delivery, Sabre Travel Solutions.
“A critical enabler in creating a more dynamic distribution
environment where it is easier to adapt to changing marketing
conditions, NDC is a win-win-win for the airline, agency and
traveller so we’re thrilled to have Cathay Pacific join us as we
continue to drive our long-term Beyond NDC retailing and
distribution vision forward.”
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