HK Express Enhances Mobile Booking Experience with Upgraded App

(12 August 2022, 10:40 +07)  HK Express has upgraded its app to make the mobile booking experience easier for customers.

The enhancements are part of a ramping up of the Hong Kong-based airline's “Mobile First” transformation strategy, designed to offer travellers an array of intuitive digital tools and services at their fingertips.

“We are fast-tracking our digital transformation so the next generation of travellers has everything they need to plan, find and book flights in the palm of their hands,” said Mandy Ng, HK Express CEO. “Our new app offers a dynamic experience that’s both efficient and enjoyable to use for our growing market of tech-savvy mobile nomads.”

HK Express

The upgraded HK Express app features a refreshed look, improved and more intuitive performance, more personalisation, more content and significantly faster loading speeds.

Thanks to a new app infrastructure, HK Express has decreased both launch and flight search response times by approximately 50 percent. In addition, the app has streamlined the search-and-book journey down to just four simple steps and 53 percent fewer taps.

The app also provides personalised destination content.

Apart from improving the pre-flight experience, HK Express is working closely with Hong Kong International Airport to explore more Mobile First opportunities, including a contactless digital check-in and self-bag drop system using mobile devices.