Etihad Guest FFP Launches Conscious Choices

(09 Dec 2021)  Etihad Airways’ loyalty programme, Etihad Guest, has introduced a series of sustainability-focused initiatives designed to reward members for making ‘green’ choices and providing options to reduce their carbon footprint.

Conscious Choices is the name of a new range of sustainable initiatives offered by the Etihad Guest programme that has been created to support Etihad’s goal of achieving net zero emissions by 2050, and halving 2019 emissions by 2035.

Conscious Choices rewards travellers with Tier Miles and additional benefits for carrying less baggage on board and offsetting their flights’ carbon emissions using Etihad Guest Miles.

Etihad Airways Boeing 787-9 reg: A6-BLG. Picture by Steven Howard of TravelNewsAsia.com

In their daily lives, when not flying, members can earn Tier Miles by offsetting everyday emissions such as driving, with options ranging from one month to one year worth of offsets, as well as emissions such as cooling your home or cooking your dinner for a month up to a year; donating miles to a green cause; and by purchasing sustainable products from the Etihad Guest Reward Shop in partnership with Collinson and CarbonClick.

Members can also choose to ’go green’, by opting for a digital membership card instead of physical.

Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said, “Etihad’s commitment to sustainability sits at the core of our business, and we’re pleased to welcome our 8 million members to jump on board this journey to sustainability. Empowering our Members to offset their personal travel or shopping in a sustainable way, and be rewarded for it, gives the Etihad sustainability programme even more weight.

“While Etihad has focused on developing technology and innovative solutions for operational efficiency that will actively reduce the CO2 emissions of flying, we have placed an equal focus on the guest. To that end we have been developing our sustainable loyalty programme for the last year, listening to member feedback and taking into account their priorities and expectations for travel. Through this we have refined a programme that will provide members with the ability and incentive to travel more sustainably, while further reinforcing our position as a planet-conscious travel and lifestyle brand.”

While the full programme and benefits will go live in January 2022, members can already be rewarded for offsetting their flights with miles and purchasing sustainable products in Etihad’s Reward Shop.

See also: Qantas to Expand FFP with Green Membership Tier.