Etihad Airways Achieves NDC Level 4

Thu, 18 March 2021

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Etihad Airways Achieves NDC Level 4

Etihad Airways has been awarded NDC (New Distribution Capability) Level 4 certification by IATA.

NDC is designed to enhance communication between the airline industry and travel agents, allowing for more effective merchandising, competitive propositions and product personalisation.

The NDC standard allows Etihad to transform the way its products are retailed to corporations, leisure and business travellers by addressing the industry’s current distribution limitations such as time-to-market and product differentiation.

Etihad Airways Boeing 787-9 reg: A6-BLX. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

Level 4 is among the highest NDC certifications awarded by IATA and demonstrates that Etihad’s NDC Offer and Order capability now includes full service and change capability. As a result, partners can now shop, order and amend the order using the NDC connection.

Vijay Bathija, Vice President Revenue Management, Etihad Airways said, “Achieving IATA’s Level 4 NDC certification is an important milestone in Etihad’s accelerated digital transformation programme, and a necessity to connect with major players and aggregators. Embracing an agile delivery model is proof of Etihad’s commitment to providing more choice and greater flexibility to our trade partners and customers. The capability gives Etihad the ability to create tailored offers and communicate more effectively with customers, to best meet their travel needs and respond quickly to changing market conditions.”

“Receiving Level 4 NDC Certification is a major achievement on Etihad’s airline retailing journey, one that will provide travellers with richer content and increased transparency regardless of distribution channel,” said Yanik Hoyles, IATA’s Director Distribution.

Future of Airline Distribution and NDC - Interview with Yanik Hoyles, IATA (Nov 2019)

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