(18 Mar 2021)
NDC is designed to enhance
communication between the airline industry and travel agents,
allowing for more effective merchandising, competitive
propositions and product personalisation.
The NDC standard allows Etihad to transform the
way its products are retailed to corporations, leisure and
business travellers by addressing the industrys current
distribution limitations such as time-to-market and product
differentiation.
Level 4 is among the highest NDC certifications
awarded by IATA and demonstrates that Etihads NDC Offer and Order
capability now includes full service and change capability. As a
result, partners can now shop, order and amend the order using the
NDC connection.
Vijay Bathija, Vice President Revenue Management,
Etihad Airways said, Achieving IATAs Level 4 NDC certification
is an important milestone in Etihads accelerated digital
transformation programme, and a necessity to connect with major
players and aggregators. Embracing an agile delivery model is
proof of Etihads commitment to providing more choice and greater
flexibility to our trade partners and customers. The capability
gives Etihad the ability to create tailored offers and communicate
more effectively with customers, to best meet their travel needs
and respond quickly to changing market conditions.
Receiving Level 4 NDC Certification is a major
achievement on Etihads airline retailing journey, one that will
provide travellers with richer content and increased transparency
regardless of distribution channel, said
Yanik Hoyles , IATAs
Director Distribution.
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