Radisson Targets 25 Hotels in Morocco by 2030;
Expands Role of Erwan Garnier
(26/03/24)
Radisson Hotel Group has set a goal of expanding its current portfolio of 11 hotels
in operation and under development in Morocco to 25 hotels by
2030.
As part of this growth strategy, the company has extended the portfolio of Erwan Garnier, Senior Director
for Development - Africa, to include Morocco.
“Our focus will be on
strengthening our presence in Casablanca and Marrakech, where we
currently operate the conveniently located Radisson Blu Hotel,
Casablanca City Center and the highly acclaimed Radisson Blu Hotel, Marrakech Carré
Eden. Additionally, we plan to establish our presence in the key
cities of Rabat, Tangier, Agadir, and Fez,” Erwan said. “In light
of Radisson Hotel Group’s strategic 5-year plan and the 2030 FIFA
World Cup in Morocco, we have identified significant potential
within these cities to establish a diverse portfolio consisting of
ideally located business hotels, efficient serviced apartments,
premium mixed-use projects, and expanding our portfolio of
exceptional resorts. The introduction of the Radisson brand with the imminent opening of the Radisson Hotel Casablanca
Gauthier La Citadelle in the vibrant Gauthier district of Casablanca, marks a notable development. This new establishment will be the flagship of the
Radisson brand in Morocco, marking the entry of a new brand for
the group in the country and underlining our commitment to quality
and diversified expansion."
Erwan has been an integral part
of Radisson since joining the hotel group nine years ago, achieving
numerous development milestones.
He played an active role in
expanding the group's African portfolio, particularly in
Francophone and Lusophone countries, Indian Ocean islands, and
more recently in West and Central Africa.
In 2023, the
Radisson Hotel Group maintained its expansion momentum in Africa
with eight new hotel signings, adding more than 1,600 rooms to its
already robust portfolio on the continent. With this progress, the
Group is well on track to achieving its objective of reaching 150
hotels in Africa over the next five years, up from its current
count of 100 hotels.
Furthermore, over the past three
years, Radisson Hotel Group has emerged as one of the fastest-growing
hotel groups in Africa, with 20 hotel openings across the
continent. That achievement set a record for the
group in terms of the realization of its pipeline into openings
and has resulted in an impressive 15 percent annual growth on its
African portfolio.
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