Korean Air to Enhance Retailing Strategy with
Accelya's FLX Platform
(20/02/24)
Korean Air has confirmed plans to enhance its
retailing strategy by deploying Accelya's FLX Platform.
The Accelya FLX Platform combines the power of the
Amazon Web Services (AWS) cloud and the latest advanced
technologies to deliver scalability and reliability, whilst
enabling airlines to present millions of retail offers across all
channels.
Korean Air will integrate Accelya's New
Distribution Capability (NDC) as well as the innovative
FLX-Merchandizing module, to deliver personalization and the most
relevant offers to customers.
“We are delighted to partner with Accelya to
enable our modern retail vision and bring powerful innovation to
the market for our customers,” said Yoo Tae Jung, Managing Vice
President and NDC Platform Director at Korean Air. “The exhaustive
RFP process has highlighted Accelya's technological expertise and
flexibility. Our partnership with Accelya, a leader in retail
modernization, is a key step in reshaping our retailing strategy.”
Accelya's NDC offering, a core enabler of
airline-retail agency connectivity, links airlines with over
50,000 travel agents including the world’s largest online travel
agents (OTA) and travel management companies (TMC).
Leveraging the latest 21.3 standard, Accelya’s
advanced NDC capabilitie deliver on average over 30% NDC adoption
for partner airlines, bringing improved customer servicing, more
ancillary sales and the ability for customers and airlines to
benefit from much richer offers.
The FLX-Merchandizing module, running on both
Accelya and AWS technologies, fine-tunes customer offerings and
experiences, and will enable Korean Air to create, personalize and
adjust its offers to better serve travellers across both direct
and indirect channels.
“Our alliance with Korean Air is built around a
shared belief in putting the customer first, making modern and
forward-looking technology choices and ensuring airlines are truly
in control of their retailing journey and not being held back by
legacy ‘old world’ technology vendors,” said Sam Gilliland, CEO of
Accelya. “The deployment of the Accelya FLX platform will provide
Korean Air with a clear pathway towards offer and order
transformation, empowering them to control their future, with
Accelya supporting them every step of the way.”
Operating in Asia Pacific for over 40 years,
Accelya currently serves more than 60 airlines in the region.
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