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Fri, 12 January 2024

Assaia Appoints Christiaan Hen as CEO

(12/01/24)  Assaia has appointed Christiaan Hen as CEO, taking over from Max Diez who is becoming Chairman of the Board.

Assaia's turnaround optimization technology has helped to transform operations for airports, airlines and ground operators worldwide in the five years since it was launched.

Christiaan Hen. Click to enlarge.
Christiaan Hen

Christiaan has an impressive background in the aviation sector. His professional trajectory took flight at Amsterdam Airport Schiphol, where he worked on developing and managing airport capacity. After managing terminal operations for several years, he went on to become Head of Innovation for the Schiphol Group. His decade-long role in airport operations, development, and innovation set him up for his next position as Chief Customer Officer at Assaia International and now CEO.

“Max has put Assaia in an incredibly strong position, we aim to build on our recent successes, including more than doubling our customer base in 2023. Last year, Southwest Airlines, Berlin-Brandenburg Airport and Fraport, among others, started managing and optimizing their turnaround processes using our technology. We're on track for continued growth in 2024, and this transition is geared towards maintaining that momentum with a keen focus on what matters most – our customers,” said Christiaan. “And we have the backing and expertise of our Strategic Partner Community behind us, to make sure we continue to deliver exactly what the industry needs. I feel very privileged to be taking over at a time when everything is in place for strong growth.”

Assaia uses AI to reduce turnaround times and improve on-time performance, which in turn improves the passenger experience and enhances airport capacity. It does so by enabling real-time responses to increase gate availability and ensuring safety on the ramp. In addition, by focusing on taxi time reduction and auxiliary power unit usage limitation, airports and airlines can use the resulting data to make significant strides in their sustainability goals.

Max Diez said, “We know around 80% of airlines and airports will buy turnaround optimization technology in the next few years. This is now a well- defined and well-recognized category. And Assaia is the category leader. Christiaan exemplifies the ethos of our technology being built by operators for operators. His knowledge, experience and outstanding work ethic make him the right person to lead Assaia during its next phase, maintaining our continuity, momentum, culture and customer trust.”

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