Yotel Partners Frasers Hospitality for First
Hotel in Japan
(10/05/24)
Yotel has partnered with Singapore-based Frasers
Hospitality for the brand's first hotel in Japan.
Scheduled to open in early 2025, the Yotel Tokyo Ginza
will be located just a fifteen-minute walk from Tokyo Station, providing easy
access to most parts of Japan via the main Shinkansen high-speed
rail terminal and the city’s main gateway to Narita
Airport (NRT) through the Narita Express.
Featuring 244 rooms, the hotel will showcase the
brand’s latest features including a signature robotic concierge,
motorised SmartBeds, and fully integrated technologies designed to enable a
complete digital guest experience from reservation to
check-out.
“The debut of the inaugural Yotel-branded hotel
in Tokyo, Japan marks a significant milestone for us and
reaffirms our commitment to deepen our presence in the country as
we continue to grow the portfolio,” said Eu Chin Fen, Chief
Executive Officer of Frasers Hospitality. “We are pleased to join hands
with Yotel to launch the brand in Japan and look forward to a
mutually beneficial partnership in the long term.”
Yotel Tokyo Ginza is part of Yotel’s wider
strategy to expand across key cities in Japan including Osaka,
Kyoto, Sapporo, Yokohama, Fukuoka, Nagoya, and Kobe.
The group is
also working on opportunities to roll out YotelAir, the company’s transit hotel concept, at key gateway airports and train
stations.
“We are delighted to announce our partnership with
Frasers Hospitality to introduce Yotel to one of the world’s most
exciting destinations,” said Hubert Viriot, Chief Executive Office at
Yotel. “Yotel Tokyo Ginza will stand as a flagship
for our brand, and we are thrilled to collaborate with an investor
who shares our dedication to innovation and excellence in
hospitality.”
Yotel Tokyo Ginza will be the first of several new
openings in the region for Yotel, followed by properties in
Bangkok and Kuala Lumpur in 2025-6.
Joining Yotel Singapore Orchard Road and YotelAir
Singapore Changi Airport, the growth across Asia is a strategic
part of the brand’s commitment to new markets and goal to reach 50
hotels opened and signed by 2025.
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