HotelIQ Appoints Estella Hale as CCO

Dark/Light Mode (07/06/23)  HotelIQ has appointed Estella Hale as Chief Commercial Officer (CCO).

Estella joins HotelIQ with more than 20 years of experience in the hospitality industry, primarily working in leadership roles at various hospitality technology companies.

As CCO, Estella will work closely with Apo Demirtas, Founder and CEO, to execute the company’s overall strategic vision and oversee commercial operations.

Estella Hale

Specifically, Estella will lead the commercial and customer experience teams, overseeing product positioning and will be responsible for developing a go-to-market strategy that will maximize HotelIQ’s market share and ultimately ensure sustainable growth.

“I've chosen to join the team because HotelIQ Decision Cloud is a product that I am proud to represent and which I fully believe in,” said Estella. “Decision Cloud is not just a BI and analytics tool, the HotelIQ team has created a true collaboration platform that will help hotels break down the silos that have always existed between the revenue management, sales and marketing departments and, by doing so, enable them to work together, more effectively, to identify revenue opportunities.”

Prior to joining HotelIQ, Estella led strategic sessions at Deloitte’s Greenhouse, designed to accelerate innovation, inspire and advance teams to achieve their vision.

In addition to her time at Deloitte, Estella has worked in executive leadership roles at leading hospitality industry companies including, SHR, iHotelier and Whiteboard Labs.

“Estella has an impeccable reputation in the hospitality technology industry and I’m very proud to have her leading our commercial team,” said Apo Demirtas. “I know that Estella’s in-depth industry knowledge, network of connections and experience in leadership enablement and innovation, will be key ingredients in our ability to establish HotelIQ as the expert in business intelligence in the minds of potential hotel clients, and, as a result, execute our ambitious plans for growth over the coming years.”

Estella has a master’s degree in Technology Commercialization from Texas McCombs School of Business.

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