British Airways Doubles Content Available on Inflight Entertainment System; Enhances F&B

Dark/Light Mode (03/08/23)  British Airways has doubled the amount of content available on its inflight entertainment system since the start of the year,  adding new boxsets, movies, podcasts, children’s programmes and more.

The airline expects more than one million customers to watch content on its long-haul flights this month alone, with 75+ complete boxsets and 20 classic franchises available on board in August.

Those ready to embark on a movie marathon can choose from more than 50 new releases including Paint, Love Again and The Covenant, as well as a range of exclusive content for British Airways through its Paramount+ partnership, such as Rabbit Hole: The Algorithms of Control, The Flatshare and Grease: Rise of The Pink Ladies.

Movie boxsets include the complete Harry Potter series, Indiana Jones and Mission Impossible.

Music lovers can also settle in and listen to more than 770 pieces of audio, including the popular NewlyWeds podcast, starring Jamie Laing and Sophie Habboo.

British Airways Boeing 787-9 reg: G-ZBKD at LHR. Picture by Steven Howard of TravelNewsAsia.com

For customers who prefer some light-hearted comedy, the airline has a range of British Original content, including highlights from the Edinburgh Festival Fringe 2022, such as The Fringe, Fame and Me and Just for Laughs.

Little ones will be able to enjoy more than 26 Kid’s Classics, such as Scoob!, Peppa Pig and Paw Patrol. The airline has also added 20 programmes to the new ‘Summer Fun’ category, including The Super Mario Bros. Movie and Trolls, as well as a brand-new Lego category.

Customers who wish to stream content on their personal devices can also take advantage of the airline’s WiFi connectivity with various packages available, including messaging and ‘browse and stream’ options.

The airline is progressively rolling out WiFi across both its long and short-haul fleet, and whilst the majority of its aircraft are now connected, it is always worth checking whether your flight will have this option and if so, how much it costs.

“We know just how important it is to provide a great range of entertainment for our customers to enjoy during their journeys, and it’s one of the things they look forward to most when they fly with us, so we’ve been working hard to source new content, doubling the amount available at our customers’ fingertips,” said British Airways’ Chief Customer Officer, Calum Laming. “We’ve partnered with brilliant brands like Paramount+ and even created a dedicated British Original channel. From a newly released blockbuster film to the latest podcast, there’s something for everyone to enjoy during their flight this summer.”

Elsewhere, British Airways is enhancing its meal offering for customers travelling to Delhi and Mumbai from London Heathrow on both outbound and inbound flights, including the introduction of full secondary hot meals across all cabins and customers travelling in Club World (business class) can also enjoy a range of chilled snacks from the Club Kitchen.

From the 9 August, the airline is also launching a brand-new snack in Euro Traveller (economy), with the choice of banana cake or a sultana flapjack, which will be available on all flights from London Heathrow and London Gatwick.

On the ground, British Airways has invested in its menus across its lounges, including an enhanced selection of hot breakfasts, afternoon tea and Great British Picnic treats in its Galleries lounges at London Heathrow and London Gatwick.

Across the pond, the carrier has updated it’s à la carte First Dining with local specialties and a British Original offering across its US lounges, with a selection of new cocktails, locally crafted beers and other beverages now available.

The airline also introduced various surprises for customers in time for the summer holidays, including seasonal menus, complimentary ice-cream for customers travelling on long-haul daytime flights from London Gatwick and London Heathrow in World Traveller (economy) and World Traveller Plus (premium economy) and the re-introduction of bubbles pre-take off in World Traveller Plus.

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