Sabre Launches AI-Powered Retailing Solution
for Airlines
(28/09/23)
Sabre has launched an AI-powered retailing
solution for airlines, Sabre Upgrade IQ.
The PSS-agnostic solution can help airlines
generate incremental
revenue by optimizing available inventory in premium
cabins, whilst potentially also enhancing the overall travel experience
for customers.
With Upgrade IQ, airlines can give travelers the
opportunity to bid for a seat upgrade at any stage during the
pre-travel timeframe – throughout the booking flow, at check-in,
in the airline’s mobile app or via email communications.
Using advanced AI and machine-learning models
powered by Sabre Travel AI, Upgrade IQ dynamically prices upgrade
offers, recommending the minimum and maximum proposed bid values
along with the starting price for the bid, supporting airlines’
efforts to optimize revenue opportunities.
During beta testing,
Upgrade IQ was able to deliver an uplift of up to 20% in
incremental upgrade revenue by filling empty seats in premium
cabins.
In addition to leveraging AI capabilities from
Google, Sabre integrated with Hopper’s
advanced
bidding platform which facilitates the process and enables
airlines to communicate with travelers in multiple languages and
in-real time.
Upgrade IQ streamlines the management of seat
upgrades for airlines with an intuitive and automated interface
that can automatically accept traveler bids, change the flight
itinerary cabins, re-issue and revalidate the tickets, process
payments and send receipts and confirmation information to the
traveler. It also supports instant upgrades, where the traveler
chooses to pay full price for a guaranteed upgrade.
“Sabre’s latest AI solution is a testament to the
power of strategic partnerships in driving innovation and
speed-to-market. By collaborating with Google and Hopper on some
of the core technical capabilities, we have delivered a modern
retailing solution to help airlines better manage seat upgrades
and create differentiated customer experiences,” said Garry
Wiseman, Chief Product Officer, Sabre Travel Solutions. “We are
thrilled with the positive response we’re receiving from airline
customers who clearly understand how our Retail Intelligence
solutions like Upgrade IQ can help drive increased revenue along
with a better experience for travelers.”
The latest solution in Sabre’s Retail Intelligence
suite, Upgrade IQ complements the company’s existing airline
retailing solutions including Air Price IQ and Sabre Ancillary
IQ.
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