Korean Air today launches its own brand of beer
- KAL’s Lager.
Working in collaboration with the South
Korea-based Playground Brewery, KAL’s Lager will be available at
Korean Air lounges at both Incheon and Gimpo International
Airports from 27 July, and onboard from September.
KAL’s Lager, which has an alcohol content of 5%, will also go on sale exclusively at
Emart24 convenience stores and on its mobile application.
Customers can currently accrue one mile per KRW
2,000 when their total purchase amount is over KRW 10,000 at
Emart24. From today, 27 July to 30 September 2023, customers who buy over KRW
10,000 worth of canned beer including KAL’s Lager can earn
additional SkyPass miles.
The airline will also hold a special event
exclusively for Emart24 customers, giving away two
North America round-trip economy class tickets, three sets of
domestic round-trip economy class tickets, and 50 Korean Air teddy
bears through a raffle draw.
During the promotion period, customers who
accumulate SkyPass miles through Emart24 will automatically
qualify for entry into the special event.