Travel Industry News at TravelNewsAsia.com since 1997
Thursday, 27 July 2023

Centara Hotels & Resorts Celebrates 40th Anniversary

(27/07/23)  One of Thailand's leading hotel companies, Centara Hotels & Resorts, is celebrating its 40th anniversary this year.

Over the past four decades, Centara has grown from a single hotel in 1983, its flagship Centara Grand at Central Plaza Ladprao Bangkok, to a global hospitality brand with 93 properties across Asia and the Middle East.

In 1986, the company acquired and renovated the historic Railway Hotel Hua Hin, now the heritage Centara Grand Beach Resort & Villas Hua Hin which celebrated its 100-year anniversary this year.

Then in 1990, Centara made a significant stride by becoming a publicly listed company on the Stock Exchange of Thailand, solidifying its position in the industry.

In 2007, ‘Central Hotels & Resorts’ rebranded itself as ‘Centara Hotels & Resorts’.

Centara Hotels & Resorts celebrates its 40th anniversary this year. Click to enlarge.
Centara Hotels & Resorts celebrates its 40th anniversary this year

The company launched its first ‘Mirage’ themed resort in 2009, Thailand’s premier family-focused property, with Centara Grand Mirage Beach Resort Pattaya. The year 2009 is also when Centara Grand Island Resort & Spa Maldives opened, marking the brand’s first foray into the overseas market, which has since grown to include properties in Sri Lanka, Oman, Qatar, the United Arab Emirates, Vietnam and most recently, Japan.

Centara achieved another major milestone in 2014, becoming the first and only hotel group to receive the prestigious Royal Insignia of the Sacred Garuda from His Majesty King Adulyadej Bhumibol.

In 2017, Centara introduced the COSI hotel concept, tailored for tech-savvy travellers seeking a seamless and connected experience.

Just four years later, the group launched its first venture into the luxury market with Centara Reserve, with a property in Koh Samui.

Centara took its acclaimed ‘Mirage’ concept internationally in 2021, introducing its themed family resort concept in Vietnam and the UAE with Centara Mirage Resort Mui Ne and Centara Mirage Beach Resort Dubai.

The company unveiled the Centara Grand Hotel Osaka this month, its debut property in Japan, showcasing a commitment to captivating guests with exceptional experiences across the world.

Centara’s goal is to become one of the world’s top 100 hotel operators by 2027. To achieve this, the company is focused on expanding its global footprint with an array of projects in the pipeline across Thailand, Asia, the Middle East and beyond. These include expanding the family themed ‘Mirage’ brand in Maldives; the addition of three more luxury ‘Centara Reserve’ properties in Thailand and Maldives; and more.

The hotel group also remains at the forefront of hospitality and sustainability, with the goals of ending single-use plastic and achieving Global Sustainable Tourism Council (GSTC) certification at every property by 2025, reducing energy, waste, water, and greenhouse gas emissions by 20% by 2029, and achieving net zero emissions by 2050.

“We are proud to celebrate 40 years of excellence, innovation, and commitment to growing and evolving as a leading hospitality company,” said Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts. “On behalf of Centara Hotels & Resorts, I would like to express my sincere appreciation to all our guests, partners, and associates for their support over the past four decades and for continuing to be part of our incredible journey.”

To kick off its 40-year anniversary celebrations, Centara Hotels & Resorts is rolling out a series of campaigns, privileges and charitable initiatives throughout the rest of 2023.

Latest exclusive video interviews Standard to Open Residences in Hua Hin and Phuket, Thailand; Video Interview with Amar Lalvani, Executive Chairman; 9 Exclusive Video Interviews from ASEAN Tourism Forum 2024 in Vientiane, Laos; 8 NTO Press Conferences from ASEAN Tourism Forum 2024 in Vientiane, Laos; 13 HD Video Interviews from World Travel Market 2023 in London, England; 5 HD Video Interviews from APG World Connect 2023 in Monaco, France; 15 HD Video Interviews from Routes World 2023 in Istanbul, Türkiye; and Electric Airport Taxis at Almaty Airport (ALA) in Kazakhstan - HD Video Interview with CEO.



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