BA Euroflyer Expands Inflight F&B Options

Dark/Light Mode (27/04/23)  BA Euroflyer, British Airways’ Gatwick-based short-haul subsidiary, has expanded the options available for customers to purchase during the flight in Euro Traveller (economy class) and launched new seasonal menus in Club Europe (business class).

Customers were previously only able to pre-order fresh food, or purchase ambient snacks during their journey.

Thanks to BA's partnership with Tourvest, new options now include fresh Tom Kerridge Chicken Coronation sandwiches and Sweet & Spicy Falafel wraps, which can be bought on board without pre-ordering. Customers can pair the new menu items with Jimmy’s Iced Coffee or Punchy soft drinks.

British Airways A320 reg: G-TTNP. Picture by Steven Howard of TravelNewsAsia.com

Customers travelling in Club Europe can enjoy complimentary drinks and a full meal service as part of their ticket. Seasonal dishes on the airline’s lunch or dinner menu this month include lemon pepper roasted chicken salad, wild mushroom risotto or a chickpea and curried coconut salad. Customers travelling first thing in the morning can enjoy a traditional English breakfast, cheese omelette or a charcuterie board. The airline also offers afternoon tea, with a wide range of finger sandwiches and sweet treats for customers to enjoy.

“We know that some customers want to order items in the moment, so we are delighted to give Euro Traveller customers the option to not only to pre-purchase, but to also order fresh food during the flight,” said Tom Stoddart, Chief Executive Officer of BA Euroflyer and Cityflyer. “For those travelling in Club Europe, we have a number of delicious complimentary dishes and drinks for them to select from. We want to set ourselves apart from other carriers at Gatwick. We are the only airline to offer a business class product on every flight and a loyalty programme, coupled with our competitive fares, we have something to suit all holidaymakers.”

British Airways’ customers travelling on some of the airline’s longer short-haul flights from Heathrow, in addition to the current retail offering, will also soon be able to purchase fresh produce during their flight, in addition to the current pre-purchase fresh food option that is available.

The airline plans to start rolling this out across the short-haul network on flights over three hours from the end of April, with other selected routes to follow in the coming months.

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