Sabre Expands Presence in Fiji and South
Pacific Islands with Airline Rep Services
(24/08/23)
Sabre has entered into a strategic
alliance with Sydney-headquartered Airline Rep Services, part of
CVFR Travel Group.
Under the agreement, Airline Rep Services will
promote Sabre’s solutions to travel agents in Fiji
and the wider South Pacific islands.
Travel agents will be
better able to access Sabre’s advanced technology, including Sabre
Red 360 which unlocks a full spectrum of
bookable content, including NDC offers, flights and lodging, and
insightful information so agents can efficiently create, sell, and
service tailored trip experiences.
“With strong
travel demand in Fiji and the South Pacific islands and airline
capacity returning, it is imperative that travel agents across the
region have access to the right technological solutions to capture
and create demand, streamline operations, grow revenue, and create
optimal travel experiences,” said Ram Chhabra, CEO, CVFR Travel
Group. “Sabre is already incredibly well-known across Asia
Pacific, and globally, for its best-in-class technology, so we’re
thrilled that we have entered into this timely alliance to give
agents the solutions they need to meet the sophisticated digital
demands of today’s traveller.”
Established more
than 30 years ago, CVFR Travel Group has rapidly grown into one of
the largest travel operators in Australia. With offices in Sydney,
Melbourne, Brisbane, Perth, Auckland and Fiji, CVFR Group
comprises four independent divisions addressing consolidation,
airline representation, destination management, and government
visa outsourcing services. Its office in the city of Nadi on
Fiji’s main island, will provide a focal point for its new
alliance with Sabre, delivering a dedicated space to bring agents
together for joint engagements and training.
“Sabre has a strong marketplace presence and expertise within the
South Pacific region, and we’re delighted to enhance this even
further through our collaboration with CVFR,” said Brett Thorstad,
vice president of Sabre Travel Solutions, Agency Sales, Asia
Pacific. “This new agreement brings together Sabre’s leading-edge
technology with Airline Rep Services’ deep local market expertise.
We’re very excited that, through this agreement, Sabre’s travel
agency technology is set to play an even bigger part in the growth
of the South Pacific travel industry.”
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