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Wed, 22 March 2023

TFE Hotels Expands Adina Brand to Geneva, Switzerland

(22/03/23)  TFE Hotels has expanded its European portfolio with the opening of the Adina Apartment Hotel Geneva, the Australian groups first hotel in Switzerland.

The 140-key Adina Geneva is part of an urban renewal project in, what has now become, one of the largest private real-estate investments in the country.

Developer Claude Berda has invested 1.4 billion Swiss Francs to transform the 11-hectare former industrial site into a modern, mixed-use lifestyle precinct complete with several hotels, retail, restaurants, residential and mixed-use apartments, as well as vital infrastructure including a school and commercial offices.

Room at the Adina Apartment Hotel in Geneva, Switzerland. Click to enlarge.
Room at the Adina Apartment Hotel in Geneva, Switzerland

With the opening of Adina Geneva, TFEs European portfolio now comprises of 18 hotels with around 2760 keys, with plans to expand further throughout Europe in the coming year.

We have opened eight international Adina hotels over the past two years and entered new global markets including Austria, Singapore, and now Switzerland, said Antony Ritch, CEO, TFE Hotels. Geneva has a very low proportion of apartment hotels that can cater to these seasoned travellers. The fact that the market is not competitive in this space gives us an opportunity to position Adina Hotels as a long-term market leader in Switzerland, with Zurich, Basel, and Lucerne other potential locations in the future. We look forward to seeing what General Manager, Gabriel Urban, and his team can do in establishing and growing our Adina brand in Switzerland and delivering our Australian-style of hospitality to a whole new market.

With a passion for delivering Australian-style hospitality to the world, the Adina features interiors by Australian designer Andrew Parr, from SJB Melbourne, and in-room chairs by Melbourne designer Chris Connell.

Adina General Manager, Gabriel Urban, said whilst apartment style hotels were still relatively new in the Swiss market, the Adina was perfectly positioned with contemporary and highly functional room design, renewable energy for heating and cooling, and some of the best views the city could offer.

At 10 storeys, were the tallest building in the Quartier de Ltang precinct and one of the tallest buildings in Geneva, where typical commercial buildings stand around 7 storeys high, he said. Add in our East/West/South aspect and we have views to Mont Blanc and the Jet Deau to the south; Mont Salve in the Auvergne-Rhne-Alpes to the West and the Jura Mountains to the East. Right now, the caps are white, so its a very, very beautiful view. And, if you book a corner room, you get the best alpine vistas all year round.

Adina Geneva, like other buildings in the Quartier de Ltang precinct, uses renewable energy to heat and cool the hotel.

Water from 45m below the surface of Lake Geneva Europes largest alpine lake is essentially pumped, using hydrothermal technology, into the precinct buildings to keep the hotel cool, Gabriel said. The water is later released back into the lake. And best of all, its all done without creating any CO2 emissions.

B Coffee Pods - another brilliant piece of Swiss engineering using a thin layer of biodegradable algae, instead of traditional foil will be available at the hotel, ensuring coffee drinkers can recycle the beans and help fertilize the hotels garden without adding to landfill.

And in an architectural design element reminiscent of New Yorks The Highline, the hotel and neighbouring buildings in the Les Atmospheres section of the precinct, share a common urban garden. And 10-storeys up, the traditional hotel rooftop garden has been reengineered into an entire green roof alive with local flora.

Working with Genevas environmental guidelines for new builds, the Adina Hotel reduces energy consumption through external sun shading, magnetic window controls that automatically switch off power when the windows open; guest control of sunshades and super-efficient, high-tech building management systems to further reduce energy consumption without reducing guest comfort, Gabriel said. It all adds up to a clean and green stay.

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