Songtsam Partners Xiamen Airlines to Promote
Tourism to Yunnan, China
Songtsam, a luxury boutique hotel collection and
destination management company, has partnered with Xiamen Airlines, a SkyTeam
member, to promote tourism to the beautiful province of Yunnan
(云南) in China.
The partnership combines air travel with
stays at Songtsam properties, allowing travelers to have
immersive experiences and connect with the local people to
celebrate the multi-ethnic cultures and understand the
biodiversity of Yunnan.
The first phase of the "Xiamen Airlines x Songtsam
Joint Travel Routes" will focus on three co-branded travel
experiences: wine, coffee and tea.
Snowland - Wine Fragrance
Traveling from Lijiang to Shangri-La, tour
participants will have the opportunity to understand the
long-established culture of this land seeing
traditional Naxi houses, as well as the fusion of Tibetan, Han and
other ethnic cultures of the villages along the route.
One of the
travel route’s highlights will be a gourmet picnic in the forest
prepared by Xiamen’s Chef.
Songtsam properties along these routes are located
in remote areas surrounded by spectacular natural beauty. More
importantly, the locations of the properties near the Three
Parallel Rivers Region all reflect different natural geographies
as well as a blend of cultures.
The winery visited on this trip is located in Benzilan, Deqin and was rebuilt from Tibetan houses. The vineyards
are dispersed and located on steep slopes that cannot be operated
by mechanization. The wine can only be made by hand. The annual
output is less than 20,000 bottles. Guests will be able to enjoy a
customized wine-themed tasting dinner while enjoying the scenic
backdrop of these rare vineyards.
The city of Pu’er spans more than 700 kilometers (approximately 435
miles) incorporating many ethnic minorities and offering a rich
blend of diverse cultures.
At 23 degrees north latitude, Pu’er is
located at the northernmost point of Yunnan, where the sun in the
northern hemisphere is directly exposed, creating a hot and humid
climate that allows the tea and coffee to grow abundantly. Pu’er, is in fact the same latitude as Colombia, the world-famous
coffee producing country.
In 1892, French missionary Tian Deneng visited
Yunnan to carry out missionary activities and planted the first
coffee beans there.
The Yunnan Coffee Trading Center, located
next to Songtsam’s Padma Pu’er Hotel, is the largest coffee
trading center in China and the largest quality control center for specialty
coffee in Asia.
The Yunnan Coffee Trading Center, dedicated to
discovering and creating the value of Yunnan coffee, has become
the showcase for the Yunnan specialty coffee domestically and
The highlight of this coffee tour is a visit to
the coffee garden of Grandpa Liao, an 80-year old senior
agronomist in Pu'er who has transformed 20 hectares (approximately
49 acres) of barren mountain slopes into a distinctive and
ecological coffee farm and garden.
An expert on tropical plants,
guests will learn from Liao about the planting process of coffee
beans. Visitors will also have the opportunity,
with the assistance of Xiamen Airlines tour guides, to brew
their own cup of unique local Yunnan flavored coffee.
This tour also includes a visit to the only
Starbucks cooperative estate and the national coffee gene bank in
While enjoying a stay at Songtsam’s Padma Pu’er
Hotel, guests will be able to taste the exquisite dishes that
reflect the multi-ethnic local cultures, and the subtropical
flavors that bloom in Pu'er.
In the Royal Tribute Tea Garden, located behind
the Pu'er Mountains, guests on this tour will have the opportunity
to learn from the tea garden teacher, with the guidance of Xiamen
Airlines tour guides, to make their own tea cakes and cups
of strong and fragrant Pu'er tea.
Guests will also be invited to dine and
enjoy a gourmet meal in the forest amidst the breeze and Pu’er tea
Throughout the above tours, the focus is on
sustainable travel by reducing the use of plastic products such as
bottled water, and through the use of biodegradable garbage bags.
The tours also focus on learning about the local culture, and the
inheritance and protection of folk handicrafts.
Founded in 2000 by Baima Duoji, a
former Tibetan Documentary filmmaker, Songtsam is the only
collection of luxury Tibetan-style retreats within the wellness
space focusing on the concept of Tibetan meditation by combining
physical and spiritual healing together.
The 16 unique properties
can be found across the Tibetan Plateau, offering guests
authenticity, within the context of refined design, modern
amenities, and unobtrusive service in places of untouched natural
beauty and cultural interest.
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