Plateau Appoints Gary Toshack as Director of Sales

Dark/Light Mode (13/04/23)  Plateau International, a sales representation company that is part of the Serandipians network, has appointed Gary Toshack as Director of Sales.

At Plateau, Gary's primary role will be to strengthen the company's network of tour operators in the luxury market by providing information through face-to-face meetings as well as product training.

Gary Toshack

Gary has 20 years of experience working in sales and marketing, and has held leadership roles with numerous companies. He lived and worked in Netherlands for over a decade and learned to speak Dutch fluently.

Early in his career, Gary pent almost 6 years working as Co-Owner of Chi Neng Instituut in the Amsterdam area before becoming owner of Discover China where he remained until July 2012.

In August 2012, Gary joined Links Travel & Tours in London as Business Development Manager before joining Wendy Wu Tours in London as Project Manager in April 2014.

That was followed with just over four years as owner of Forth Representation, a London-based travel sales and marketing agency. From there he joined Blue Planet Collection as MD, spending three years there prior to becoming a Managing Partner at Virtually LIVE! Live Stream TV Broadcasting in London, his most recent role before joining Plateau.

“One of the key factors that attracted me to work with Plateau was their meticulous approach in selecting travel businesses with unique propositions, often with a sustainable ethos and distinctive style that makes them stand out in a saturated travel market,” Gary said. "My objective is to understand our B2B partners destination and product preferences, and assist in introducing them to our luxury brand clients that are relevant and will bring added value to their travel operations.”

Plateau's clients include boutique hotels, small luxury cruise lines and DMCs.

Marco Rosa, Co-Founder of Plateau International, said, “Our network of travel professionals is our biggest asset, and the Plateau team is delighted to welcome Gary to further develop and strengthen key B2B relationships across the UK and Benelux region. Gary will work with the sales team to build on the existing network, ensuring that our represented brands are connected to the right buyers in the most relevant markets.”

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