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			  (07 July 2022, 11:13 +07) 
			   Cross Hotels & Resorts has appointed Ratchaya 
			  Termsilkanok as Vice President - Strategy & Digital 
			  Transformation. 
			  Khun Ratchaya joined Cross Hotels & Resorts as 
			  Vice President - Revenue & E-commerce in 2019. 
			  
			   
      		  Ratchaya Termsilkanok 
			   
			  
			  He has enjoyed a successful career in the 
			  hospitality industry thus far, first joining the Radisson Hotel 
			  Bangkok as a Sales Executive in 2007 before eventually moving to 
			  the Amari Pattaya in 2010 where he spent almost five years working 
			  his way up from Manager eDistribution to Director of Revenue 
			  Management, a position he held for three years. 
			  Khun Ratchaya's time at Amari Pattaya was followed 
			  with 2 and a half years working as Corporate Director of Revenue 
			  Strategy for Onyx Hospitality - Amari's parent company, before he 
			  moved to Dusit as Corporate Director of Revenue Management in 
			  2017, his last position before joining Cross. 
			  “Cross Hotels & Resorts continues to buck industry 
			  trends with our energy and ambition. We are consistently at the 
			  forefront of inspiring and adopting hospitality innovation. I am 
			  honored to be leading our ongoing transformation,” said Khun 
			  Ratchaya. “The hospitality sector is ripe for revolution, 
			  delivering high-quality relevant experiences that connect deeply 
			  with customers is essential ... Now is not the time to be fearful 
			  of tomorrow, and it’s not enough to simply embrace change, we have 
			  to aggressively drive the evolution of communication, design and 
			  experiences that are transforming our industry and our way of 
			  life.” 
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