Accor Completes 10-Hotel Deal with Salter Brothers in Australia

(04 July 2022, 10:57 +07)  Accor has completed its deal with Salter Brothers to add ten hotels in Australia to its rapidly growing portfolio.

With the acquisition of the Travelodge portfolio by Salter Brothers now complete, the 10 hotels that have joined Accor’s portfolio include nine Mercure hotels and an ibis Styles property in Sydney’s CBD.

The addition of the nine Mercure hotels grows the Mercure brand from 44 properties in Australia to 53, making it the largest and fastest growing global midscale brand in Australia.

Room at ibis Styles Sydney Central

“The properties will have access to our powerful network and we are working closely with our partners Salter Brothers to rejuvenate the properties and set them up for success,” said Sarah Derry, Accor Pacific Chief Executive Officer. “We continue to focus on expanding Accor’s presence across the Pacific region. Accor has one of the most appealing brand portfolios in the world, positioning us well to continue introducing more choice and more experiences for leisure and corporate travellers.”

The ten hotels joining Accor's portfolio include:

Mercure Brisbane Garden City

Mercure Newcastle City

Mercure Sydney Bankstown

Mercure Sydney Blacktown

Mercure Sydney Macquarie Park

Mercure Sydney Manly Warringah

Mercure Sydney City Centre

Mercure Melbourne Southbank

Mercure Perth on Hay

ibis Styles Sydney Central

In an Australian first, the management agreement between Accor and Salter Brothers includes a link to ESG outcomes.

Paul Salter, Managing Director of Salter Brothers, said, “Both Salter Brothers and Accor are committed to leading the way with ESG hotel benchmarks and our agreement will see us working together to structure performance against targets, which are linked to commercial outcomes. With energy costs rising, the importance of ESG hotel benchmarks is now more important than ever and we’re looking forward to establishing these targets with Accor as they move into full operation with the portfolio.”

Accor now has more than 340 hotels, resorts and apartments to choose from in Australia, including international brands such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.

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