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Fri, 4 March 2022

Marriott to Add 13,000 Hotel Rooms to Greater China Portfolio in 2022

(04 Mar 2022, 11:48 +07)  Marriott plans to expand its portfolio in Greater China with more than 50 hotels in over 30 destinations across the region in 2022.

The company also expects to open its 500th hotel in Greater China in early 2023, underscoring its confidence in the recovery and long-term growth of the region.

Greater China is an important growth market for us. In the past three years, Marriott International has expanded its footprint in the region with an average of 40 hotel additions per year. Currently, our portfolio includes 448 hotels spanning 23 brands across more than 110 cities in Greater China, said Mr. Henry Lee, President, Greater China, Marriott International. In 2022, we will continue to focus on our Brand + Destination development strategy, working closely with owners and franchisees to drive travel demand. We expect to introduce more hotel brands into more destinations in Greater China, providing our guests with diversified travel products and experiences.

Ritz-Carlton Reserve, Jiuzhaigou. Click to enlarge.
Ritz-Carlton Reserve, Jiuzhaigou

According to the latest Bain & Company Luxury Study, China's share of the global luxury market grew to 21 percent last year, putting the country on track to become the world's largest luxury market by 2025.

In 2022, Marriott expects to unveil a Ritz-Carlton Reserve in the historic Jiuzhaigou Valley (pictured), an UNESCO World Natural Heritage Site. The W brand is slated to debut in Macau with the anticipated opening of W Macau - Studio City later this year and JW Marriott is expected to debut in Changsha later this year.

The company is also poised to strengthen the presence of its premium brands across leisure destinations in 2022, adding more than 15 hotels in over 10 destinations such as Chengdu, Xian, Sanya and Qinhuangdao.

Sheraton is expected to expand its footprint in Greater China in destinations such as Ningbo, Xian and Beihai, while Marriott Hotels will open new hotels in Qinhuangdao and Tianjin in 2022.

Select Service Brands

Comprising more than 50 percent of the hotels anticipated to open in 2022, Marriott Internationals select service brand portfolio will continue to drive growth for the company in Greater China.

According to the Trending in Travel report from WTTC and Trip.com, in 2021, rural and suburban destinations in China demonstrated strong growth in booking rates, which indicates an increased tendency among people to travel beyond first-tier cities.

In light of this trend, Marriott International has strategic plans to further expand the presence of its select service brands in secondary and tertiary markets in 2022.

Moxy Hotels is expected to debut in Suzhou, with a second hotel set to open in Xian. Four Points by Sheraton has more than five planned openings in Greater China, making its debut in cities like Nantong and Nanchang. The company also anticipates the debut of Fairfield by Marriott in several niche destinations such as Huaian, Liaocheng and Zibo.

In total, the company expects to add 13,000 rooms to its portfolio during the year.

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