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Fri, 4 November 2022

Capital A Expands airasia Super App to World's Fourth Most Populous Country

(04/11/22)  Capital A has expanded the airasia Super App to Indonesia, the world's fourth most populous country.

As part of the group's expansion in the country, the airasia ride hailing service has commenced operations on the island of Bali, with journeys bookable via the app.

First launched in Malaysia in October 2020, and subsequently in Thailand and Philippines in February and April 2022, respectively, the airasia Super App's entry into the Indonesian market is expected to disrupt the local super app space as it is the only one offering a fully integrated travel booking experience on one platform.

From left: Head of Bali Transportation Bureau I Gde Wayan Samsi Gunarta, Operational Director of Jasa Raharja Dewi Aryani Suzana and Chief Commercial Officer of airasia Super App Tan Mai Yin. Click to enlarge.
Capital A has expanded the airasia Super App to the world's fourth most populous country - Indonesia

We are excited to finally launch in Indonesia as this market holds such strong growth potential. It might seem like a herculean task to break through the existing local super app space which is dominated by a few key players, but we have a unique proposition in terms of what we are offering, and a different approach on how we will penetrate the Indonesian market, said Amanda Woo, CEO of airasia Super App. No other super apps out there can truly say they are a travel super app, and provide their users with a seamless end-to-end experience incorporating both the travel and lifestyle segments together in one platform. We are also the only travel super app platform that owns an airline, enabling us to leverage on the strong travel segment and customer base, hence our focus on growing our presence in key holiday destinations such as Bali first.

The app features an integrated Online Travel Agent (OTA) platform that enables users to book flights from over 700 airlines and hotel stays at over 700,000 properties worldwide.

In addition, users are able to enjoy services such as online duty-free shopping with the option for purchases to be delivered straight to their seats inflight on AirAsia flights, or picked up at any participating airport.

The airasia Super App also offers food delivery services, which are currently available in the Tangerang and Jakarta area at the moment.

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