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(03/10/22)
Virgin Atlantic has updated its gender identity
policy, giving crew, pilots and ground staff the option to choose
which uniform best
represents them – no matter their gender, gender identity or
gender expression.
This means that LGBTQ+ staff at Virgin Atlantic will
be able to choose either the red or burgundy uniform,
depending on which best reflects themselves.
The decision is
complemented by the roll out of optional pronoun badges for all
the airline's staff as well as those travelling with the airline.
Customers simply need to ask for their preferred badge
at the check-in desk or in the Virgin Atlantic Clubhouse.
The UK-based airline has also updated its ticketing
systems to allow for those who hold passports with gender neutral
gender markers to select ‘U’ or ‘X’ gender codes on their booking
as well as the gender-neutral title, ‘Mx’.
Virgin Atlantic A350-1000. Picture by Steven Howard of TravelNewsAsia.com
Currently citizens from a small number of
countries including the USA, India and Pakistan, are able to hold
such passports and travellers must travel on the codes that match
their passport.
Mandatory inclusivity training will also be rolled
out for all levels of staff across Virgin Atlantic and Virgin
Atlantic Holidays, as well as a series of inclusivity learning
initiatives for tourism partners and hotels.
Juha Jarvinen, Virgin Atlantic’s Chief Commercial
Officer, said, “At Virgin Atlantic, we believe that everyone can
take on the world, no matter who they are. That’s why it’s so
important that we enable our people to embrace their individuality
and be their true selves at work. It is for that reason that we
want to allow our people to wear the uniform that best suits them
and how they identify and ensure our customers are addressed by
their preferred pronouns.”
The changes follow a decision in 2019 to offer cabin crew the
choice whether to wear make-up as well as the option to wear
trousers and flat shoes. More recently the airline lifted
restrictions around allowing visible tattoos for crew members and
its front line people.
The airline’s initiatives also include an update
of its existing trans inclusion policies, which already allows
time off for medical treatments related to gender transition,
personal choice of changing and shower facilities that align with
the gender a person identifies as and co-creation of a personalised transitioning plan.
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