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Tue, 28 June 2022

Canon Expands Partnership with World Rugby

(28 June 2022, 10:45 +07)  Canon has extended its partnership with World Rugby, becoming a Worldwide Partner of Rugby World Cup 2021 in New Zealand and Official Imaging Supplier of Rugby World Cup 2023 in France.

The deal marks the first time that Canon has entered into an agreement specifically for the womens game.

The womens Rugby World Cup 2021 will take place in New Zealand from 8 October with 12 teams going head-to-head to see who will be crowned world champions at Aucklands Eden Park on 12 November.

Canon 1DX Mark II with Canon EF 400mm f/2.8L IS II USM at HK7s 2019. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.
Canon 1DX Mark II with Canon EF 400mm f/2.8L IS II USM at HK7s 2019. Picture by Steven Howard of TravelNewsAsia.com

Rugby World Cup 2021 will also be Canons third consecutive involvement with a Rugby World Cup, having previously sponsored the mens editions in 2015 in England and 2019 in Japan.

Having recently confirmed both mens and womens editions of Rugby World Cup up until 2033, there couldnt be a more pivotal time to welcome Canon on board. Their relentless focus on innovation echoes our vision to make rugby as relevant and accessible as possible and their support will accelerate the development of our sport across the globe, said Alan Gilpin, World Rugby Chief Executive. We have had the great pleasure of working with Canon for a number of years and we are very proud to be continuing our long-standing relationship for Rugby World Cups 2021 and 2023. Canon shares our passion for driving gender parity across the game and we are delighted to be welcoming them to the partner family for the pinnacle womens 15s tournament that kicks off in New Zealand later this year.

As a Worldwide Partner of Rugby World Cup 2021 and Official Imaging Supplier of Rugby World Cup 2023, Canon will make available the full support of its diverse businesses, ranging from products and solutions, including cameras, lenses, video camcorders, network cameras and medical equipment.

As with other major sporting competitions, both in Japan and overseas, Canon will provide behind-the-scenes support services to members of the media covering Rugby World Cup 2021 and 2023, including camera and lens maintenance services and product loans.

Fujio Mitarai, Canon Chairman and CEO, said, Following on from Rugby World Cup 2015 in England and Rugby World Cup 2019 in Japan, Canon is delighted to continue backing the tournaments as Worldwide Partner of Rugby World Cup 2021 in New Zealand and Official Imaging Supplier of Rugby World Cup 2023 in France. I am delighted that we have been granted this opportunity to support both the mens and womens tournaments. In addition to supporting professional photographers and news media as they capture the intense action of the worlds top teams facing off in peak condition, Canon will do its utmost to support World Rugby, the owner of both tournaments, as well as the organising committees, relevant authorities, local government and other corporate sponsors.

Rugby pictures: Pictures from 2019 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2016 Cathay Pacific / HSBC Hong Kong Sevens, Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015, Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong Kong, Pictures of Singha Thailand Sevens 2015, Pictures from the 2013 British & Irish Lions Tour in Hong Kong, Pictures of Hong Kong Sevens 2014, Pictures of Hong Kong Sevens 2013, Pictures of Chartis Cup 2012 and Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2012.

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