(26 August 2022, 11:08 +07)
ATPCO has expanded its
partnership with Southwest Airlines with two new agreements
for Express Contracts and Routehappy.
With the Routehappy agreement,
Southwest’s travel experience options are presented in its own
brand voice, in multiple languages, regardless of sales channel.
ATPCO’s Routehappy content brings unique airline
fares, products and services to life with messaging, images,
videos and cabin tours that can be highly targeted by aircraft,
route, time of day, and more.
Routehappy UPAs (Universal Product Attributes)
informs consumers of differentiated features, including branded
fares. Southwest can use Routehappy UPAs to make it easier for
customers to understand and choose the best fare for their needs.
ATPCO Routehappy
Rob Brown, Senior Director, Distribution and
Services at Southwest Airlines said, “As we continue evolving our
business travel distribution strategy, we’re always looking for
new and innovative ways to improve efficiencies, remove friction,
and continue our mission of making it easier to do business with
Southwest Airlines. Through these new agreements, we’re able to
service our customers with the tools and processes they use to
manage their business travel program.”
Express Contracts streamlines the implementation
of negotiated contracts between an airline and its corporate
partners, enabling contracts to get to market in a matter of
hours. Customer satisfaction from corporate partners is enhanced
through faster access to their contractual benefits and Southwest
can realize the benefits of new agreements faster than legacy,
manual processes permitted.
Doug Sharpe, Head of Sales - Americas at ATPCO,
said, “With simple calls to our Express Contracts and Routehappy
APIs, ATPCO can fully automate the workflow for Southwest so it
can bring improved speed to market, less manual processing, and
increased efficiency along with the assurance its offers and brand
are accurately represented to business travel customers on the
sales channels of their choice.”
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