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Fri, 25 March 2022

Hilton Opens 50th Garden Inn Hotel in Asia Pacific

(25 Mar 2022, 11:46 +07)  The Hilton Garden Inn Jinzhou Central Street in China has become the brand's 50th hotel to open in the Asia Pacific region.

With a pipeline of 114 properties in Asia Pacific, Hilton Garden Inn is expected to double its current footprint in the region by 2024, of which, more than 20 hotels are expected to open this year.

As one of the fastest growing Hilton brands in the region, Hilton Garden Inn offers a myriad of opportunities for owners to effectively tap into the travel recovery in Asia Pacific and capture the growing demand for midscale lodging solutions, said Clarence Tan, Senior Vice President of Development - Asia Pacific, Hilton. Its efficient and lean operating model also makes it an ideal fit for franchising with owners who are pursuing agility post-pandemic and long-term investment success. We are thrilled to be in a position to offer the Hilton Garden Inn franchise model to business partners in key cities in Asia Pacific.

Room at the Hilton Garden Inn Jinzhou Central Street. Click to enlarge.
Room at the Hilton Garden Inn Jinzhou Central Street

In 2021, Hilton Garden Inn achieved significant growth across Asia Pacific with the opening of the brands first hotels in South Korea (Hilton Garden Inn Seoul Gangnam), Australia (Hilton Garden Inn Albany), Thailand (Hilton Garden Inn Phuket Bang Tao), as well as the first hotel in the city of Jakarta, Indonesia (Hilton Garden Inn Jakarta Taman Palem).

The brand also made its entry into Sydney, Australia with the signing of Hilton Garden Inn Sydney Kingswood in November 2021, which is due to debut in early 2023.

The growth momentum has continued into 2022, with the opening of the Hilton Garden Inn Jinzhou Central Street and the brand's first hotel in Bengaluru, India.

The company has also signed the Hilton Garden Inn Brisbane City Centre North with momentum expected to continue throughout the year, to be capped off with the launch of the brand in Japan, with the anticipated opening of Hilton Garden Inn Kyoto in December 2022.

Jenny Milos, vice president, Focused Service & All Suites Brands, Asia Pacific, Hilton, said, As an upscale and affordable accommodation that offers modern amenities, coupled with the brands signature positive and upbeat service, Hilton Garden Inn is a top choice for guests who are not only seeking to maximize the value of their travel, but are also looking for exceptional hospitality experiences. The pace of growth of Hilton Garden Inn across Asia Pacific is a testament of the brands appeal and versatility for owners and guests alike, as we continue delivering on our promise to offer better and brighter stays, with the right partners in the right locations and at the right time.

A large-scale franchise model for Hilton Garden Inn was launched in China in September 2021, and is now being expanded to key cities in Asia Pacific. The franchise model helps to meet the evolving demand of owners for leaner, more flexible solutions.

See also: Exclusive Travel Industry Interview with Kurt Ekert, President of Sabre.

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