Cross Hotels Expands Distribution Strategy by
Partnering Trip Affiliates
(24/10/22)
Cross Hotels & Resorts has expanded its
distribution strategy by partnering with Trip
Affiliates.
Trip Affiliates’ direct booking services are expected
to be a catalyst in improving Cross Hotels’
partnerships with traditional offline travel businesses, enabling
them to focus on driving revenues by providing real-time room
availability as well as dynamic and static room rates through existing and new
distribution channels.
“We are always looking to further advance our
global customer base,” said Ratchaya Termsilkanok, VP Strategy and
Digital Transformation. “Cross Hotels & Resorts is constantly
seeking out new drivers in an effort to scale operations to a
worldwide level. In addition, Trip Affiliates’ new dynamic voucher
services give us the option to create best value packages for our
online customers with the added convenience for our customers to
redeem and book their preferred accommodation instantly.”
Trip Affiliates is a cloud-based technology
solutions provider in the travel and hospitality sector. Its
distribution and turnkey solutions, facilitated
with robust connectivity and digital payment services, bring
together Asia Pacific hotels, travel wholesalers, operators and
destination management companies in a single open travel
ecosystem.
Ho Siang Twang, Managing Partner - Trip
Affiliates, said,
“We are excited to partner with Cross Hotels & Resorts which is a
rapidly growing hospitality company in Asia. With our shared focus
in hospitality and travel innovation, I am sure Trip Affiliates will
help bring multiple advantages in online distribution, including
increased direct bookings, reduction in distribution cost,
superior inventory management and productivity gains in managing
business channels. Our new dynamic voucher management system also
provides Cross Hotels & Resorts with a powerful online marketing
tool. The system attracts customers to book directly, as well as
collaborate dynamically with third party re-sellers of hotel
vouchers by fully automating the voucher redemption and room
booking process for customers across all sales channel.”
Cross is part of Flight Centre Travel Group
(FCTG).
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