Cross Hotels Expands Distribution Strategy by Partnering Trip Affiliates

Mon, 24 October 2022

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Cross Hotels Expands Distribution Strategy by Partnering Trip Affiliates

(24/10/22) Cross Hotels & Resorts has expanded its distribution strategy by partnering with Trip Affiliates.

Trip Affiliates’ direct booking services are expected to be a catalyst in improving Cross Hotels’ partnerships with traditional offline travel businesses, enabling them to focus on driving revenues by providing real-time room availability as well as dynamic and static room rates through existing and new distribution channels.

Deluxe Room with Pool Access at Cross Vibe Buriram, Thailand

“We are always looking to further advance our global customer base,” said Ratchaya Termsilkanok, VP Strategy and Digital Transformation. “Cross Hotels & Resorts is constantly seeking out new drivers in an effort to scale operations to a worldwide level. In addition, Trip Affiliates’ new dynamic voucher services give us the option to create best value packages for our online customers with the added convenience for our customers to redeem and book their preferred accommodation instantly.”

Trip Affiliates is a cloud-based technology solutions provider in the travel and hospitality sector. Its distribution and turnkey solutions, facilitated with robust connectivity and digital payment services, bring together Asia Pacific hotels, travel wholesalers, operators and destination management companies in a single open travel ecosystem.

Ho Siang Twang, Managing Partner - Trip Affiliates, said, “We are excited to partner with Cross Hotels & Resorts which is a rapidly growing hospitality company in Asia. With our shared focus in hospitality and travel innovation, I am sure Trip Affiliates will help bring multiple advantages in online distribution, including increased direct bookings, reduction in distribution cost, superior inventory management and productivity gains in managing business channels. Our new dynamic voucher management system also provides Cross Hotels & Resorts with a powerful online marketing tool. The system attracts customers to book directly, as well as collaborate dynamically with third party re-sellers of hotel vouchers by fully automating the voucher redemption and room booking process for customers across all sales channel.”

Cross is part of Flight Centre Travel Group (FCTG).

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