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Wed, 22 June 2022

7-Eleven Singapore Partners Tiger Beer for Innovative Beachfront Store on Sentosa

(22 June 2022, 11:23 +07)  7-Eleven Singapore has joined forces with Tiger Beer to open an innovative beachfront convenience store on Palawan Beach Walk, Sentosa.

The store will celebrate its opening on 25 and 26 June with a variety of promotions and special treats.

In addition to 7-Eleven's all-time favourites - Slurpee, Mr. Softee and 7CAF, the new store, decorated with vibrant murals and graffiti artwork, also offers ice-cold Tiger beer on reverse tap, exclusive Nitro Tea and icy Arctic Coke to help beat the heat.

7-Eleven Palawan Sentosa, Singapore. Click to enlarge.
7-Eleven Palawan Sentosa, Singapore

"This is a great collaboration with 7-Eleven where we pushed the boundaries and found innovative ways to uncage the ultimate refreshment for our consumers. Tiger has a special bond with beer-lovers, and we believe that the beachfront store at Sentosa Palawan Beach would energise the experience by bringing consumers the smoothest beer and greatest vibes," said Yogender Sharma, Marketing Manager of Asia Pacific Breweries Singapore.

The special reverse tap bar, which 7-Eleven and Tiger Beer have installed at the store, is designed to automatically dispense the right pour of beer in each cup consistently, without needing a bartender.

7-Eleven is also bringing an Arctic Coke machine to Palawan Beach. Customers simply choose their bottle of Coca-Cola, put it into the machine, press a button and in almost no time, an ice cold Coke slushie is ready to enjoy.

Customers can enjoy their drinks, hot snacks and ready-to-eat meals at the special 7-Eleven x Tiger Beer chillout area on the sand, or at their favourite beach spot.  

"7-Eleven is reimagining convenience at the beach with our first beachfront store at Sentosa, in collaboration with Singapore's iconic brand Tiger Beer. From the Arctic Coke machine to the exclusive Nitro Tea, and Reverse Tap beer and the Tiger Beer chill out zone, our new store offers a lot of exciting things for beach loving families, young adults and tourists, and we look forward to welcoming them! We hope that customers will be able to enjoy our new concept store with its unique design and special murals," said Mr. Steven Lye, Managing Director of 7-Eleven Singapore.

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