(21/09/22)
SITA has launched a partnership program aimed at
joining hands with key companies as it embarks on a new path to
growth.
Called Launchpad, SITA has outlined four key areas
where it seeks to build new partnerships: digital identities;
advanced analytics and data management; security and safety at
airports; and sustainable alternative energy sources.
Each of those areas is in response to the changing
demands of air travel today and where SITA has already made
notable strides in innovation and development.
Over the past two years, airlines and airports
have faced significant challenges and changing passenger
behaviors, requiring the industry to adapt how it operates.
Surging fuel prices and volatility have increased sharply while
passengers demand the same digital experience when traveling that
dominates every aspect of their everyday life.
To meet this demand, SITA is accelerating its
investment in new solutions that deliver smarter ways of working
using existing and new technologies. At the same time, the company is
looking to collaborate with partners inside and outside the air
transport industry to complement SITA's expertise, drive
innovation, or trial new sustainable solutions within their
operations.
David Lavorel, CEO of SITA, said, "We are
committed to enabling the growth of the air transport industry
through smart technology and solutions. We have looked carefully
at the market and identified key areas where we can have a
significant impact and help our customers work smarter. We have a
strong investment and innovation program to support these areas
which are central to the growth of SITA. To accelerate this
program, we are inviting new partners working in these four areas
to join us so we can reshape the air travel industry together."
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