Bahrain to Host IATA World Passenger Symposium
2022 from 1-3 November
(21/10/22)
‘Unlocking Value Creation by Putting the
Customer First’ will be the theme of IATA's World Passenger
Symposium (WPS) 2022, scheduled to take place 1-3 November in
Bahrain, with Gulf Air as the host airline.
This year’s WPS combines the former Digital, Data
and Retailing Symposium, the Global Airport and Passenger
Symposium and the Accessibility Symposium into a single event to
reflect the importance and connectedness of all three elements to
the customer experience.
In addition to plenary sessions, three knowledge
tracks (Retail and Payment, Airport & Pax Experience and
Accessibility) will address the end-to-end customer journey –
encompassing everything from shopping and purchasing an air travel
product to arriving at the destination. Each step in the travel
process will be addressed from the customer and provider
perspectives.
Captain Waleed Al Alawi, Gulf Air Acting Chief
Executive Officer, said, “Our customers are our top priority at
Gulf Air. This conference provides a valuable opportunity for the
aviation industry to discuss and debate initiatives and standards
relating to putting the passenger first. We are very excited to be
hosting the IATA World Passenger Symposium and look forward to
welcoming the speakers and delegates to Bahrain.”
Session topics include:
- Enabling customer centricity in a new open
ecosystem;
- How are airlines adopting to the change of
customer centricity and true retailing;
- Competition in the
aggregation space;
- Customers at the center of contactless
travel;
- Overcoming baggage challenges for a better customer
experience;
- Providing customers with an eco-friendly airport
experience;
- Disability and accessibility
research: what is new and why it matters for aviation.
Other highlights of WPS will include: Results of IATA's
2022 Global Passenger Survey, economic outlook, and an
exhibition showcasing the latest products, technologies and
solutions which define the passenger experience both on the
ground, and in the air.
“Like any business, airlines are most successful
when they meet customer expectations. Global standards help to
facilitate this. The challenge is ensuring the standards keep pace
with technology-driven innovations and evolving customer demands
around digital. Air travelers expect transparency wherever they
shop for fares, and other airline products, customized offers; bag
tracking and contactless processing at airports. I look forward to
discussing how we are making these advancements and more happen at
this year’s IATA World Passenger Symposium,” said Willie Walsh,
IATA’s Director General.
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