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Fri, 19 August 2022

Change in Brand for IHG's Future Hotel in Pyeongtaek, South Korea

(19 August 2022, 11:37 +07)  IHG has changed the brand of its luxury hotel in Pyeongtaek, South Korea.

Scheduled to open in 2025, the 244-room InterContinental Pyeongtaek will be part of the International Market Place mixed-use development, in close proximity to the Pyeongtaek Special Tourism Area, Naeri Cultural Park and the US military base, Camp Humphreys.

Centrally situated on the Korean Peninsula in Gyeonggi Province, the hotel will be near a major port, making it easily accessible by sea, express train and car.

The result of a partnership between IHG Hotels & Resorts and Seraphim Development, the original plan for the project was to brand the property as the voco Pyeongtaek, however, it has since been decided that it will become an InterContinental hotel instead.

InterContinental Pyeongtaek will be part of the International Market Place mixed-use development. Click to enlarge.
InterContinental Pyeongtaek will be part of the International Market Place mixed-use development

Over the past two years the needs of Pyeongtaek have changed, so we have worked closely with the team at IHG Hotels & Resorts and city officials to reconsider the future needs of its residents and visitors. This led us to make the landmark decision to bring the worlds largest luxury hotel brand to Pyeongtaek, said Sae Youn Park, Project Director, Seraphim Development Group. We have been able to redesign the development to fit the needs of a luxury hotel, and the City Planning Division has incorporated the enhanced requirements into the masterplan. InterContinental Hotels & Resorts is the ideal brand for this project due to its exceptional reputation in Korea and around the world, and guests will be able to experience modern luxury, wonderful design, and a global flavour through the brands hallmarks.

The new property will be the fourth InterContinental hotel in Korea.

Facilities will include a variety of F&B outlets, a rooftop pool and extensive meeting and event spaces.

Serena Lim, Vice President, Development, South East Asia and Korea, IHG said, For long term sustainable growth, its important we have the right brands in the right location with the right owner, and in bringing InterContinental to Pyeongtaek were showing how well were adapting with the times and looking ahead to deliver the right experience for travellers to this fast-growth tech-driven city.

IHG is represented by four brands across nine hotels in South Korea: InterContinental Hotels & Resorts, voco Hotels, Holiday Inn and Holiday Inn Express.

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