(19 August 2022, 11:37 +07)
IHG has changed the brand of its luxury hotel in Pyeongtaek,
South Korea.
Scheduled to open in 2025, the 244-room
InterContinental Pyeongtaek will be part of the International
Market Place mixed-use development, in close proximity to the Pyeongtaek
Special Tourism Area, Naeri Cultural Park and the US military
base, Camp Humphreys.
Centrally situated on the Korean Peninsula in Gyeonggi Province,
the hotel will be near a
major port, making it easily accessible by sea, express train and
car.
The result of a partnership between IHG Hotels &
Resorts and Seraphim Development, the original plan for the project was to brand
the property as the voco Pyeongtaek, however, it has since been
decided that it will become an InterContinental hotel instead.
InterContinental Pyeongtaek will be part of the International Market Place mixed-use development
“Over the past two years the needs of Pyeongtaek have changed, so we have worked closely with the team
at IHG Hotels & Resorts and city officials to reconsider the
future needs of its residents and visitors. This led us to make
the landmark decision to bring the world’s largest luxury hotel
brand to Pyeongtaek,” said Sae Youn Park, Project Director, Seraphim
Development Group. “We have been able to redesign the development to
fit the needs of a luxury hotel, and the City Planning Division
has incorporated the enhanced requirements into the masterplan.
InterContinental Hotels & Resorts is the ideal brand for this
project due to its exceptional reputation in Korea and around the
world, and guests will be able to experience modern luxury,
wonderful design, and a global flavour through the brand’s
hallmarks.”
The new property will be the fourth
InterContinental hotel in Korea.
Facilities will include a variety of F&B outlets,
a rooftop pool and extensive meeting and event spaces.
Serena Lim, Vice President, Development, South
East Asia and Korea, IHG said, “For long term sustainable growth, it’s important
we have the right brands in the right location with the right
owner, and in bringing InterContinental to Pyeongtaek we’re
showing how well we’re adapting with the times and looking ahead
to deliver the right experience for travellers to this fast-growth
tech-driven city.”
IHG is represented by four brands
across nine hotels in South Korea: InterContinental Hotels &
Resorts, voco Hotels, Holiday Inn and Holiday Inn Express.
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