(18 July 2022, 10:45 +07)
Dior has opened its first retail space in Bali,
with a partial buyout of Sundara Beach Club at Four Seasons Resort
Bali at Jimbaran Bay.
Working with Dior’s interior designer Kingsmen
Indonesia, Sundara’s entire dining and beach club space extending
over two-floors and more than 1,300 square metres (approximately
14,000 square feet), has been transformed into a
showcase of the new Dioriviera Collection 2022.
The temporary redecoration includes an underwater
57-metre-long (187 foot) artwork installation running the entire
length of Sundara’s pool. It took scuba divers four days to
install the artwork, featuring the Dioriviera logo and toile de
Jouy design on the bottom of Bali’s longest beachfront pool.
Dior has taken over Sundara Beach Club in Bali to showcase the Dioriviera Collection 2022
A dedicated entrance to the pop-up store on
Sundara’s Mezzanine level sets the tone for the Dioriviera 2022
Collection’s lush jungle theme, as life-size sculptures of wild
animals pop out from tropical foliage.
Sundara stripped its
Mezzanine level – removing all furniture, interior wall partitions
and 16 chandeliers – to provide a blank canvas for Dior’s interior
designer to install their own themed furniture, merchandising
displays, fitting rooms and a café.
Even the walls, ceilings and
poolside daybeds have been covered with Dioriviera’s toile de Jouy
monochromatic tapestry for the duration of the six-week-long
event.
“The scale of this high-end lifestyle event is a
first for Bali, resulting from a landmark collaboration between
Dior and Four Seasons Jimbaran Bay based on shared goals of
delivering excellence in service and attention to detail,” said Mathilde Adam, Senior Director Sales and Marketing at Four Seasons
Resorts Bali. “The timing is significant: it is the first major
event since Bali opened its borders to the world after more than
two years. We are thrilled to be selected as the venue for Dior’s
first pop-up store and concept café in Indonesia, reflecting the
renewed confidence of the international luxury market as Bali
re-emerges with optimism, open arms, and the once-in-a-lifetime
experiences that our resorts offer.”
Dior Café provides a culinary experience that taps
into Bali’s relaxed yet chic resort style. While Sundara continues
to serve its modern international and smoky barbecue flavours at
the main dining areas on the ground level, the Dior Café on the
Mezzanine welcomes diners for breakfast, lunch and dinner with
180-degree ocean views, and a private bar.
Dior’s
Mediterranean-inspired menu was created by Four Seasons Executive
Pastry Chef David Peduzzi and Sundara Chef de Cuisine David Gavin
(former Chef de Cuisine at Mozaic Ubud) who drew on their French
training and experience to meet Dior Paris’ culinary guidelines
and precise requirements for each dish.
The café servers are Sundara staff, styled in Dior uniforms, to deliver the five-star
service for which Sundara is renowned.
The Dior showcase at Sundara will run
until 12 August 2022, from 10:00 am to 8:00 pm daily.
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