Emirates to Launch NFTs; Repurpose Expo 2020 Pavilion

(18 Apr 2022, 12:22 +07)  Emirates has unveiled plans to launch non-fungible tokens (NFTs), build signature brand experiences in the metaverse and repurpose its pavilion at the Expo 2020 site into a centre for innovation.

No stranger to delivering experiences and engaging with customers in the digital world, Emirates pioneered web virtual reality (VR) technology on emirates.com and its Emirates app more than 5 years ago, offering an immersive 3D, 360-degree view of its cabin interior experiences onboard.

Customers can explore their seats before checking-in online with the 3D seat map, and prospective customers can book their preferred seats from within the 3D environment. The award-winning technology is compatible with all devices without the need for external applications or plug-ins.

Emirates' VR experience of future aircraft cabin interiors was one the most popular attractions at Expo 2020

Last year, Emirates became the first airline to launch its own VR app on the Oculus store, offering users accurate, life size and interactive cabin interior experiences onboard Emirates’ flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft. Users can “pick up” items from the Onboard Lounge, “turn on” the shower in the Shower Spa, close the private suite doors behind them and even explore the cockpit.

At the Emirates Pavilion during Expo 2020 Dubai, the most popular attraction amongst the “future of commercial aviation” themed experiences was the VR journey showcasing future aircraft cabin interiors.

“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection,” said HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group. “Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies. It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.”