Travel Industry News at TravelNewsAsia.com since 1997
Mon, 18 April 2022

Emirates to Launch NFTs; Repurpose Expo 2020 Pavilion

(18 Apr 2022, 12:22 +07)  Emirates has unveiled plans to launch non-fungible tokens (NFTs), build signature brand experiences in the metaverse and repurpose its pavilion at the Expo 2020 site into a centre for innovation.

No stranger to delivering experiences and engaging with customers in the digital world, Emirates pioneered web virtual reality (VR) technology on emirates.com and its Emirates app more than 5 years ago, offering an immersive 3D, 360-degree view of its cabin interior experiences onboard.

Customers can explore their seats before checking-in online with the 3D seat map, and prospective customers can book their preferred seats from within the 3D environment. The award-winning technology is compatible with all devices without the need for external applications or plug-ins.

Emirates' VR experience of future aircraft cabin interiors was one the most popular attractions at Expo 2020. Click to enlarge.
Emirates' VR experience of future aircraft cabin interiors was one the most popular attractions at Expo 2020

Last year, Emirates became the first airline to launch its own VR app on the Oculus store, offering users accurate, life size and interactive cabin interior experiences onboard Emirates flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft. Users can pick up items from the Onboard Lounge, turn on the shower in the Shower Spa, close the private suite doors behind them and even explore the cockpit.

At the Emirates Pavilion during Expo 2020 Dubai, the most popular attraction amongst the future of commercial aviation themed experiences was the VR journey showcasing future aircraft cabin interiors.

Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection, said HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group. Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees skills and experiences. We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies. It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAEs vision for the digital economy.

Headlines: AirAsia X Resumes Direct Flights Between KL and Busan, South Korea  SalamAir to Launch Flights Between Muscat and Kuala Lumpur, Malaysia  Airports and Airlines Ramping Up Investment to Digitalize Operations  Asia-Pacific Airlines Post 363.3% Rise in Yearly International Traffic  Sabre Appoints Jason Lalor as CEO of Conferma Pay  Jumeirah Acquires Luxury Hotel in Geneva, Switzerland  Global Air Cargo Demand Down 8% in 2022  ATR Appoints Daniel Cuchet as SVP Engineering  Marriott to Expand Portfolio of Fairfield Hotels in Japan  Four Seasons Bangkok Opens 2,500 sqm Wellness Centre  Lionel Ferrari Appointed GM of Anantara Koh Yao Yai Resort & Villas in Thailand  Cathay Pacific Reopens The Deck at HKIA; Unveils Global Lounge Schedule  Lux Collective Appoints Jeremie de Fombelle as Chief Sales and Marketing Officer  Travel Places Launches Sustainable Aviation Fuel Fund  Aeroflot Resumes Service to Three Cities in Kazakhstan; Increases Flights to China  Finnair to End In-Flight and Pre-Order Retail Sales  Running Lights - Lumefit Premium 360° Reflective Vest Review  Qantas to Launch Flights Between Melbourne and Jakarta, Indonesia  PPHG to Open Parkroyal Langkawi Resort on 15 February  Saudia Links Transit Visas to Flight Tickets  Smiths Detection Installs Remote Screening Platform for DHL Express Australia  Emirates Offers Free Night at 5-Star Hotel to Premium Passengers  Air France to Increase Capacity to Beijing, Hong Kong and Shanghai  Etihad Airways to Increase Flights to Frankfurt, Germany  airBaltic Returns Last Q400  Singapore Airlines Launches Free Unlimited In-Flight Wi-Fi for Select Passengers  Ascott Launches New Portfolio of Hotels - The Crest Collection  Five 388-Metre Urban Ziplines Open in Macau  Airbnb Says Thailand #1 Outbound Destination for Chinese Travellers  Onyx Hospitality Strengthens Senior Management Team  Chandrashekar Joshi Moves to Thailand as GM of Hyatt Regency Phuket  airasia Super App Expands Hotel Booking Platform with Archipelago's 40,000+ Rooms  CWT Meetings & Events Upgrades Planning Service with Two Solutions  Thai AirAsia to Launch Flights Between Bangkok and Mae Sot, Thailand  Qatar Airways Launches Thrice Daily Flights to Phuket, Thailand  Minor Opens First Anantara Hotel in France  Asia Pacific Airlines Carried 105.4m Int. Passengers in 2022, Up from 17.4m in 2021  Westin Begins Global Rollout of New Workout Gear Lending Kits  Tourism Australia Appoints Karen Saw as Country Manager Malaysia  Freed Group Acquires Connexus Travel  Embraer Appoints Andreza de Souza Alberto as VP People, ESG and Corporate Comms  Mandarin Oriental Signs Resort in Punta Negra, Mallorca  Boeing to Stream Live Webcast of Last Boeing 747 Delivery  Agoda Adds Shopping Cart to Booking Experience  Norse Atlantic Airways Opens FCO-JFK Ticket Sales  Qatar Airways Expands Avios Redemption Options  First Class of Pilots Graduate United Aviate Academy  Mogadishu FIR Reclassified as Class A Airspace  SITA Partners Zamna Technologies  Noise Cancelling Ear Plugs for a Perfect Night's Sleep  Steven Howard Outlines Travel News Asia's Video and Podcast Plans for 2023  Singapore to Host Inaugural Asia-Pacific Summit for Aviation Safety in March  Yotel Signs First Hotel in Saudi Arabia  Cebu Pacific to Resume Melbourne - Manila Flights  Marriott Upgrades Event Booking Process with GroupSync Marketplace  Aeroflot to Increase Flights to Guangzhou and Shanghai, China  Air France to Expand Caribbean Network  Airbus Helicopters Logged 362 Net Orders in 2022  Marriott Signs First Ritz-Carlton Reserve in South America  Hyatt Signs First Unbound Collection Hotel in Tokyo  Qantas Expands Codeshare Agreement with IndiGo  Etihad Airways to Double Flights to Jakarta, Indonesia  AirAsia X Resumes Flights Between KL and Osaka, Japan  CX Reports December Traffic; Expects Return to Pre-Pandemic Capacity by End-2024  Tom Pieter Van Tuijl Appointed GM of Centara Mirage Resort Mui Ne in Vietnam  Smiths Detection Launches iLane A20  Emirates Tests GE90 Engine with 100% SAF  Accor Targets 250+ Handwritten Collection Hotels by 2030  TAT and Thai AirAsia Promote Secondary Cities in Thailand  Mondrian Singapore Duxton Hotel to Open in March  Uzbekistan Airways Orders 12 Airbus Aircraft  Emirates Promotes Three Attractions in Dubai  Elbit Systems Wins Main Deck Cargo Door Contract for Boeing 777 Freighters  Singapore Smash 2023 to Showcase City's Best Table Tennis Players  Hotel du Cap-Eden-Roc in France to Reopen 14 April  IHG Signs voco Hotel in Gurugram, India  Agoda Reveals Most Popular Destinations for Lunar New Year  Air Serbia Signs Codeshare Agreement with Qatar Airways  Delta Increases Airbus A220 Orders to 119 Aircraft  Jumeirah Bali Appoints Paula Choi as Wellness Consultant  Connexus Travel Appoints Eric Lau as General Manager  Rugby Sevens Returns to Hamilton, New Zealand  CWT Wins Siemens Gamesa Renewable Energy Contract  Accor to Expand Legendary Orient Express Brand to Cruise Market  Emirates to Increase Stansted Flights; Resume A380 Service to Birmingham, Glasgow and Nice  Asia Digital Engineering Opens MRO Facility in Johor Bahru, Malaysia  Marriott Signs Three Hotels in Brazil  Malaysia Aviation Group Joins UN's Global Compact Initiative  Two Executive Appointments at Diethelm Travel Group  Undisclosed Customer Orders Fifteen E195-E2 Aircraft  Increased Demand in Asia Pushes Finnair to Increase European Flights  Emirates to Resume Direct Dubai - Hong Kong Flights  Hong Kong Airport Handled 5.7 Million Passengers in 2022  Phuket Shines as Aeroflot Names Most Popular New Year Destinations  Thai AirAsia Unveils Amazing Thailand, Amazing New Chapters Aircraft Livery  Wyndham Opens Hotels in Thailand and Vietnam  Etihad Airways to Launch Flights to Copenhagen and Düsseldorf  Rolls-Royce Tests MTU Engine with 100% Hydrogen  Air France-KLM's NDC Content Now on Travelport+  Hyatt Opens Thailand's First Andaz Hotel  Four Seasons Resort and Residences at The Pearl-Qatar Starts Accepting Reservations  Brian Tong Appointed AGM of Waldorf Astoria - Greater China and Mongolia  Amari Watergate Bangkok - 4K Video Interview with Sukamal Mondal, Area GM  Business Travel Trends in Asia Pacific - Video Interview with Brett Thorstad, Sabre  Pictures from Miss International Queen 2022 in Pattaya, Thailand  HD Video Interviews from Miss International Queen 2022 in Pattaya, Thailand  Is Siam Seaplane Ready for Take Off? Interview with Dennis Keller, Chief Business Officer  HD Videos and Interviews  Podcasts from HD Video Interviews  RSS Feed - Travel Industry News  Ticker - Travel Industry News  Travel Industry News Archives  Travel Trade Shows  High-Res Picture Galleries  Travel News Asia - Latest Travel Industry News 

Subscribe to our Travel Industry News RSS Feed Travel Industry News RSS Feed from TravelNewsAsia.com. To do that in Outlook, right-click the RSS Feeds folder, select Add a New RSS Feed, enter the URL of our RSS Feed which is: https://www.travelnewsasia.com/travelnews.xml and click Add. The feed can also be used to add the headlines to your website or channel via a customisable applet. Have questions? Please read our Travel News FAQ. Thank you.

     
Advertising
Advertising
Copyright © 1997-2023 TravelNewsAsia.com