Travel Industry News at TravelNewsAsia.com since 1997
Fri, 1 April 2022

Accor Expands Portfolio in Australia via Major Deal with Salter Brothers

(01 Apr 2022, 12:17 +07)  In one of Australias largest hotel management portfolio deals for over a decade, Salter Brothers has confirmed that its portfolio of hotels, acquired as part of the recent Travelodge acquisition, will be joining the global hotel giant Accor at the start of the 2023 financial year.

The management agreement, which includes a link to ESG outcomes, will see its hotels (2000+ rooms) rebranded to ibis Styles, Mercure and Novotel hotels when they join the 340+ Accor network of hotels, apartments and resorts across Australia.

Paul Salter, Managing Director of Salter Brothers, said, We are delighted to be partnering with Accor for the operation of this acquired portfolio, which will include rebranding the hotels to leading ibis Styles, Mercure and Novotel brands, and welcome Accors commitment to an Australian first innovative ESG-linked management agreement.

Both Salter Brothers and Accor are committed to leading the way with ESG hotel benchmarks and our agreement will see us working together to structure performance against targets, which are linked to commercial outcomes. This may include targets such as green energy procurement, waste and energy, water reduction and diversity.

Paul Salter with Sarah Derry. Click to enlarge.
Paul Salter with Sarah Derry

This agreement will not only lead to a high quality experience for our customers, who will benefit from Accors commitment to operating excellence and focus on the guest, but also our partners, investors and the industry as a whole as it drives value and fuels sustainable outcomes. The domestic travel market is showing very promising signs of recovery, and we believe that with our major refurbishment program in the properties and Accor as our partner under this innovative approach to management, we can take full advantage of this opportunity.

The deal gives Salter Brothers access to Accors powerful distribution engine and lifestyle loyalty program, ALL Accor Live Limitless, along with significant extended benefits created by Accors major strategic partnerships with Accor Stadium and Qantas.

We are delighted to be adding these great hotels to our growing portfolio; it brings new opportunities for our people, partners and guests. Expanding our footprint with these incredible properties will bring more choice for our customers and realise significant commercial benefits for Salter Brothers. Tourism is critical to the economic growth of our region and future job creation, said Accor Pacific Chief Executive Officer, Sarah Derry.

The deal is Accors largest integration since its $1.2 billion acquisition of Mantra Group in 2018, which brought the Art Series, Peppers, Mantra and BreakFree brands under Accor.

Nine of the properties will become Mercure hotels, growing Mercure from 44 properties in Australia to 53.

Ms Derry commented, The Salter Brothers integration is the latest chapter in Accors strong growth story in the Pacific region. These hotels are located in amazing central city locations and the best metropolitan areas and we are working with Salter Brothers to reinvigorate the portfolio, setting them up for success with the next generation of travellers and signalling our confidence in the return of corporate travel.

From luxury to economy, Accor has more than 340 hotels, resorts and apartments to choose from in Australia, including international brands such as Sofitel, MGallery, Art Series, Pullman, Swisstel, Mvenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.

See also: Exclusive Travel Industry Interview with Kurt Ekert, President of Sabre.

Headlines: Global Mishandled Baggage Rate Spiked by 24% in 2021  Myanmar Resumes E-Visa Service for Tourists  Langham Appoints Markus Aklin as Vice President of Development - Asia Pacific  Marriott Signs Two W Hotels in Italy  FCTG Appoints Bree Milkovic as Senior Vice President - Head of Digital  CTM Appoints John Nicholls as Global Head of ESG and Sustainability  Marriott to Open New-Build MICE Hotel in Munich, Germany  Breedendam Yachts Unveils 24-Metre Eightzero Sport  Marriott Signs First Ritz-Carlton Reserve in Middle East  Malaysia Airlines Launches ASEAN Travel Pass  HKIA Conducts Aircraft Crash and Rescue Exercise on Third Runway  JW Marriott Hotel Opens in Changsha, China  Duetto Adds New Features to GameChanger Revenue Optimization Application  Radisson Blu Hotel Opens in Juba, South Sudan  Bombardier Unveils Global 8000  Finnair Wet Leases A320 from DAT  IHG to Take Over Hotel in Novena, Singapore  Virgin Australia Signs Expanded Agreement with Sabre  Dorsett to Take Over Property in Singapore; Roy Liang Appointed GM  Airbus Extends Production of ACH130 Aston Martin Edition  Falcon 6X Ready for Global 40-Stop, 150-Hour Proving Campaign  Yiannis Kosmas Appointed GM of Anantara Bazaruto Island Resort in Mozambique  Creative Studio for ACJ TwoTwenty Opens in Toulouse, France  ATR Helping Indonesia to Implement Performance Based Navigation  Changi Airport to Reopen T2 on 29 May  IHG Signs Kimpton Hotel in Hua Hin, Thailand  Marriott Signs 1,049-Room All-Inclusive Autograph Collection Resort in Cancun, Mexico  Qantas Partners Zip to Offer Fly Now, Pay Later  Dassault Begins Production of Falcon 10X  Andrea Orrú Appointed GM of Al Baleed Resort Salalah by Anantara in Oman  Embraer Partners 4AIR to Offer Complimentary Carbon Offsetting  Fiji Men and New Zealand Women Win France Sevens in Toulouse  Anantara Resort to Open on Koh Yao Yai, Thailand  United Opens 30,000 sqft Club Lounge at Newark Liberty Int. Airport  Jon Cannon Appointed GM of Mövenpick Hotel Sukhumvit 15 Bangkok  IAG Orders 50 Boeing 737-8-200s and 737-10s  Mathieu Hellec Appointed GM of Anantara Maia Seychelles Villas  Airbus Selects Honeywell's New FMS for Future A320, A330 and A350 Aircraft  China Airlines Publishes Second TCFD Report  Fiji to Host Pacific Nations Cup 2022 in July  Google Cloud, AI, NDC and More - Airline Retailing Interview with Darren Rickey, Sabre  Mandarin Oriental to Open Second Luxury Hotel in London, England  Supersports Laguna Phuket Marathon 2022 to Take Place 11-12 June  Langham Appoints Sherona Shng as Regional Vice President Operations - Asia  ATR Unveils Vision of Future Regional Turboprop Aircraft  Maren Kuehl Appointed GM of Anantara Al Jabal Al Akhdar in Oman  United Airlines Applies to Launch Washington - Cape Town Flights  China Airlines Launches New Protective Kit for Passengers  Marriott Partners Yahoo to Launch Media Network  Plaza Premium Opens Lounge at Edinburgh Airport in Scotland  Malaysia Airlines and Qatar Airways Expand Codeshare Agreement  Sabre's Initiatives to Retain and Attract Top Talent  Yotel Gets Creative with Dual-Branded Property in Miami  Rosewood Signs Second Residential Project in Florida  Air France Unveils New Business Class Seat  Saab Appoints Viktor Wallström as SVP and Head of Group Communications  Accor Opens First of Two Mövenpick Hotels in New Zealand  Marriott Signs Adults-Only, All-Inclusive Luxury Resort in Dominican Republic  Sabre Recognized as System Provider in IATA’s Airline Retailing Maturity Index  Hong Kong Airport Reports 109.4% Increase in Passengers; Cargo Down Slightly  Fiji Airways Upgrades Technology with Amadeus’ Digital Experience Suite  Cebu Pacific Reports Q1 2022 Results  Burberry Reopens Qatar Duty Free Outlet at HIA  Four Seasons Kyoto Appoints Director of F&B, Culinary Operations  Jumeirah Opens Luxury Resort in Bali, Indonesia  Marriott Opens First AC Hotel in Australia  Star Alliance to Launch Co-Branded Regional Credit Card; Enable Paid Access to Lounges  Cathay Pacific Reports Increase in Cargo and Passenger Traffic  Fly Dhaka Partners AirAsia Consulting  Int. Travel Forecast to Fully Recover by 2025; Asia Pacific Lagging  CWT Appoints Interim CFO and Chief Partnership Officer  Host Countries of Next Five Rugby World Cups Confirmed  Langham Gold Coast to Open in June  SIA Appoints Leslie Thng as CEO of Scoot  Virgin Limited Edition to Open 28-Room Luxury Hotel in Mallorca  Pitak 'Chin' Norathepkitti Appointed GM of Anantara Chiang Mai Resort  ITA Airways Takes Delivery of First Airbus A350  Singapore Airlines Extends Sponsorship of Formula 1 Grand Prix  All Nippon Airways Joins airasia SuperApp's OTA Platform  Air Astana Celebrates 20th Anniversary of First Commercial Flight  Accor to Convert QE2 Cruise Ship into Floating MGallery Hotel  Lufthansa Orders 16 Boeing Cargo and Passenger Aircraft  Sabre Completes Acquisition of Nuvola  NAC to Become Launch Lessor of Embraer’s P2F Conversions  Qatar’s Hamad Int. Airport Reports 162% Increase in Passengers  Grand Hyatt Kuwait to Celebrate Grand Opening in Autumn  JAC Takes Delivery of 9th ATR 42-600  Etihad Unveils New Economy Class Furnishings and Tableware  Marriott Signs Second JW Hotel in Japan  Jetstar to Launch Canberra Flights from Melbourne and Gold Coast  Four Seasons Signs Luxury Hotel and Residences in Muscat, Oman  Airbus Establishes Air Mobility Initiative in Bavaria  Qantas Launches Promotion on 1,700+ Points Planes  Etihad Completes Sustainable Flight Tests Operating 42 EcoFlights Over 5 Days  Embraer Concludes Series of Experimental Flights in Rio de Janeiro, Brazil  Swiss-Belhotel Aiming to Double Portfolio by 2030  Four Seasons Partners Bryte to Bring AI Technology to Sleep Experience  The Slate Phuket Becomes Dog-Friendly; Charges 1,500 Baht Per Dog, Per Night  Lee Kelly to Join 45 Park Lane in London as GM  China Airlines Participates in SkyTeam's Sustainable Flight Challenge  Boeing to Establish Research & Technology Hub; Names Arlington Office as Global HQ  Emirates to Showcase Premium Economy Class Cabin at Arabian Travel Market 2022  It’s a Penalty Publishes Impact Report from Super Bowl LVI Campaign  EGNOS V3 to Enhance Navigation and Security for More Destinations in Europe  Qantas Unveils Plan to Buy Alliance Aviation Services  Mapping Travel's New Normal - Sabre Study Highlights Prominent Shifts  Aviation: International RPKs Increase 285.3%  Emirates Celebrates Museum of the Future with Custom A380 Livery  Thai Airways Resumes Bali Flights; Launches Chatbot  China Airlines Operates Songshan - Tokyo Haneda Flights with A321neo  Cebu Pacific Resumes Jet Operations at Bicol Int. Airport  SHVO, Rosewood and Peter Marino to Renovate The Raleigh, Miami Beach  Growing Challenges for Air Cargo as Demand Falls  Pullman Cairns Appoints Mark Burns as General Manager  Accelya Establishes Center of Excellence in Pune, India  IHG Appoints Danny Ha as Development Representative - Korea  Emirates Resumes Flights to Bali, Indonesia  Yotel Signs WTC Hotel in Lisbon, Portugal  Travel Industry Interview with Kurt Ekert, President of Sabre  HD Videos and Interviews  Podcasts from HD Video Interviews  RSS Feed - Travel Industry News  Ticker - Travel Industry News  Travel Industry News Archives  Travel Trade Shows  High-Res Picture Galleries  Travel News Asia - Latest Travel Industry News 

Subscribe to our Travel Industry News RSS Feed Travel Industry News RSS Feed from TravelNewsAsia.com. To do that in Outlook, right-click the RSS Feeds folder, select Add a New RSS Feed, enter the URL of our RSS Feed which is: https://www.travelnewsasia.com/travelnews.xml and click Add. The feed can also be used to add the headlines to your website or channel via a customisable applet. Have questions? Please read our Travel News FAQ. Thank you.

     
Advertising
Advertising
Copyright © 1997-2022 TravelNewsAsia.com