Georgia to Host ITB's Inaugural TRVLX B2B Networking Event in May

(13 Apr 2022, 11:25 +07)  Georgia will host ITB's inaugural TRVLX B2B networking event in May.

Scheduled to take place from 17 to 20 May 2022 in Tbilisi and other cities around the country, select senior buyers and media will meet with Georgian tourism providers from the tourist board and representatives of the corporate, leisure and MICE sectors.

“Through our current partnership with ITB Berlin we have already been able to bring Georgia to the attention of a wider public,” said Medea Janiashvili, Acting Head of Georgian National Tourism Administration (GNTA). “However, one thing we could not do in the past was fascinate people with our country’s attractions directly at a live event. Therefore, it is a great honour for us to be the host of this event and to present Georgia’s diversity in many ways over a trip lasting several days. We are greatly looking forward to TRLVX.”

Georgia will host ITB's inaugural TRVLX B2B networking event in May

With participants arriving in Tbilisi on Sunday, 15 May and Monday, 16 May, the event will commence on Tuesday with a presentation by the host country Georgia at the Stamba Hotel, followed by a signing ceremony and seven themed round table discussions on wine, eco tourism, agro tourism, gastronomy, culture, adventure and protected areas.

After a lunch break, the programme will continue with a speed networking session, where invited buyers and the media will be able to meet select providers from Georgia. An evening dinner together and a look at the upcoming programme will round off the day’s events.

Wednesday and Thursday will be devoted to various destinations around the country which the participants will visit. The themes will focus on cultural and historical aspects as well food, wine, nature and eco-tourism. The aim is as far as possible to offer guests a deep insight into the country.

“A close partnership already exists between us and Georgia,” said David Ruetz, head of ITB Berlin. “The fact that the country is co-organising our debut TRVLX event with us is practically the icing on the cake. We are greatly looking forward to the new format series kicking off and are confident that the trip will be a big success.”

ITB is planning to hold additional TRVLX events in other destinations later this year.