(01 Feb 2022)
CWT has embarked on a pilot initiative with
ZYTLYN, an AI predictive analytics company, to forecast
forthcoming travel demand to and from specific destinations as well as
at a global level.
Overlaying CWT historical booking patterns onto
ZYTLYN’s unique AI-driven Prediction Platform, the pilot is
expected to
provide micro and macro level demand forecasting insights,
allowing CWT to make astute decisions about future supply
requirements, capacity planning and resource management.
Aircraft flying overhead. Picture by Steven Howard of TravelNewsAsia.com
“Being able to accurately predict travel demand in
near real-time, whilst complex, fluid contextual factors such as
COVID are at play, enables CWT to be even more intuitive in its
customer offer, ensuring a highly-customized product, service and
experience mix relevant to the individual traveler’s current and
near future needs,” said Patrice Simon, CWT CTO Data and
Analytics.
CWT and ZYTLYN’s pilot agreement will begin
this month and will initially run for three months.
Houman
Goudarzi, ZYTLYN’s Co-Founder & CEO, said, “We are excited to
support CWT, one of the world’s biggest travel platforms and
brands. While business travel is recovering fast, it is an ideal
time to leverage new proven technologies that provide data driven
predictability to uplift revenues, lower costs and build more
resilience.”
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