Accelya has signed an agreement with Air France-KLM
focused on the delivery of personalized and dynamic offers.
Using FLX Merchandise, Air France and KLM will be
deploying dynamic fares for ancillaries, or paid options, for all
customers worldwide on its direct and NDC channels. Using this
approach, seats will be dynamically priced, in real-time, based on
demand.
FLX Merchandise is an airline-controlled
merchandising and rules engine that enables airlines to create
customized product and service offers for multiple sales channels,
including an airline's website, mobile, check-in kiosks, call centers, and travel agencies
- direct or via GDS.
“Our customers are expecting more personalization,
more options to choose from, more relevant offers, and a
streamlined booking and travel experience,” said Pieter Bootsma,
Chief Revenue Officer, Air France-KLM. “We have taken important
steps over the past year in this direction and the FLX Merchandise
solution provided by Accelya will enable us to accelerate this
enrichment of our commercial offers on Air France and KLM direct
and NDC channels in coming years.”
Air France and KLM will also use FLX Merchandise
to introduce and provide dynamic bundles to customers. This
important step towards greater personalization will enable the
most relevant bundle offers – such as a flight ticket and
preferred seat – to be delivered to customers at an optimal price.
This is designed to increase the opportunities for upsell conversion. This
feature will be launched in test countries in the coming weeks on
the airline’s direct and NDC channels.
“Air France-KLM has been very progressive in the
approach it has taken to adopting NDC. Now, with our FLX
Merchandise solution as an important solution within its NDC
toolkit, they are very well positioned to take even greater
control of the offers delivered to customers,” said James
Fernandez, Chief Commercial Officer at Accelya. “Using our
technology, Air France and KLM can more easily address the needs
of corporate and leisure travelers for bookings made on its
website and through NDC channels.”
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