Travel Industry News at TravelNewsAsia.com since 1997. Interviews, podcasts, videos, pictures and more
Thu, 19 August 2021

Singapore Airlines to Integrate Corporate Travel Programmes Under HighFlyer Brand

Singapore Airlines (SIA) has confirmed that it will integrate its corporate travel programmes under the HighFlyer brand from 1 September 2021.

The change should mean greater value, benefits, and options for corporate customers from businesses of all sizes, ranging from large multi-national companies to small and medium enterprises.

Today, the SIA Corporate Travel Programme is aimed at large corporates while the current HighFlyer focuses on small and medium enterprises. With the integration, new features will be introduced while all benefits currently available in both programmes will be retained in the new HighFlyer.

Participating companies will be able to enjoy preferential corporate fares, and earn HighFlyer points, for all eligible travel on both Singapore Airlines and Scoot, the two passenger airlines within the SIA Group. This gives businesses the flexibility to choose between a full-service or low-cost offering, and enjoy convenient connections on the complementary network of destinations.

Singapore Airlines Airbus A350-900 reg: 9V-SMH. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

New features include more eligible booking classes for HighFlyer points accrual on non-corporate discounted flights, as well as rewards for reaching specific milestones in customer spend. SIA will also expand the rewards catalogue for HighFlyer members, introducing more options for members to redeem with HighFlyer points.

The revamped HighFlyer programme will give customers access to a convenient one-stop corporate portal for booking flights, redeeming rewards, and managing their travel with ease. Eligible customers will be able to enjoy priority services on their travel, including priority reservation waitlist and airport standby.

SIA is also planning to introduce new HighFlyer earn and burn options with non-air partners such as hotels and car rental services, which are relevant to business travel needs and support customers beyond the flight journey. This will give customers more opportunities to earn and use their HighFlyer points.

HighFlyer, together with the SIA Grou loyalty programme KrisFlyer, provides rewards to companies, as well as their employees, who travel on SIA and Scoot. For each eligible flight, business travellers with a KrisFlyer membership can earn miles for themselves on top of the HighFlyer points earned by their company. Companies can also reward their employees by converting HighFlyer points into KrisFlyer miles.

To support this, SIA has boosted the conversion rate to one HighFlyer point for one KrisFlyer mile, up from two HighFlyer points for one KrisFlyer mile.

HighFlyer will be available in all countries and have four tiers - HighFlyer, HighFlyer Silver, HighFlyer Gold and HighFlyer Platinum. The basic HighFlyer entry tier will be free to enroll, while the Silver, Gold and Platinum tiers will have annual minimum spend requirements. Enrolment can be done on Singapore Airlines' website from 1 September 2021.

Current SIA Corporate Travel Programme accounts will have their contracts renewed under the new HighFlyer programme, and current HighFlyer accounts will automatically be eligible for the new benefits at the launch.

Mr Lee Lik Hsin, Executive Vice President Commercial, Singapore Airlines, said, The  corporate travel segment will remain an important market for the SIA Group as we recover. With the integration of our corporate travel programmes, HighFlyer will deliver even more flexibility, benefits, and choices to this key group of customers. SIA is committed to continually investing in our various programmes, and better meeting the needs of all customers."

See latest Travel Industry News, Video Interviews, Podcasts and other news regarding: SIA, Singapore Airlines, Scoot, Singapore, Changi.

Headlines: B.1.1.529 Concerns Lead UK to Ban Passenger Planes from Six Countries in Africa  Accor Wins Naming Rights for Stadium Australia in Sydney  Hong Kong Int. Airport's Flight Token Wins Best Innovation Award  ADNEC Continues Diversification with Acquisition of Etihad Holidays  Air Astana to Resume Flights Between Almaty and New Delhi, India  Minor Hotels Expands Anantara Brand to Budapest, Hungary  Emirates Signs Codeshare Agreement with airBaltic  Qantas Unveils Plans for Queensland Network  Malaysia Airlines Signs MOU with UCSI Group  Smiths Detection and Microsoft Working to Combat Wildlife Trafficking  Marriott Opens 7th Hotel in Melbourne, Australia  Embraer Showcasing E195-E2 TechLion at Selangor Aviation Show  Singha Estate Breaks Ground on New Resort in Maldives  Singapore Airlines Launches Flight Pass  Bangkok Airways to Resume Flights from Samui and Phuket to U-Tapao  China Airlines Testing New Wireless IFE System on Boeing 737-800s  CBRE Appoints Chris Ely as Head of Hotel Asset Management, Asia  Asia Pacific Airlines Report October 2021 Traffic Figures  Alessio Minetto Joins The Woodward, Geneva as GM  Singapore Airlines and Scoot to Resume Flights to India  Dusit to Manage Ananda's New Residential Project in Bangkok  Martin Fabiano Returns to Jakarta as GM of the Sari Pacific Hotel  Chidchanok Pasinpong Appointed GM of the Avani Sukhumvit Bangkok Hotel  IATA Publishes Blueprint for Simplifying Travel  Korea Tourism Organization Uses Extended Reality for Extensive New Campaign  Amadeus Research Looks at Importance of Transparent Pricing for Airlines  Embraer Signs MOU with Royal Netherlands Aerospace Center  Sandra Watermann Appointed Cluster GM of Two Hotels in Phuket, Thailand  CMA CGM Signs Binding MOU with Airbus for Four A350F Aircraft  Hi Fly Airbus A340-313HGW Makes History with Antarctica Flight  Malaysia and Singapore Airlines to Expand Codeshare Agreement  Sabre Moves from Pilot to General Launch of NDC Content in GetThere  Qantas Accelerates Return of Airbus A380 to Service  Marriott Signs Second W Hotel in Dubai  Indonesia Orders Two Airbus A400M Aircraft; Signs LOI for 4 More  Air Tanzania Orders 4 Boeing Aircraft at Dubai Airshow  Darren Darwin Appointed GM of Avani+ Khao Lak Resort in Thailand  Executive Appointments at CWT  Cathay Pacific Reports Increase in Cargo and Passenger Numbers  Four Seasons Jackson Hole Appoints Sean Casserly as Resort Manager  Emirates A380 to Operate One of Three Daily Return Flights to Bangkok, Thailand  Accor Partners Qantas for Double Loyalty Rewards  TUI Signs Distribution Agreement with Sabre Hospitality Solutions  Naowarat Arunkong Returns to Hua Hin as Cluster GM of Two Resorts  SITA Upgrading Passenger Experience at Frankfurt Airport with 87 TS6 Kiosks  Boeing 777-9 Visits Qatar Airways in Doha  Airbus Partners Thales and Diehl for eVTOL Development  BA and AA Offer Free COVID19 Test Kits to Business Class Travellers  flypop Partners Hi Fly to Launch Zero LOPA Cargo Operations  Eve Partners Senna for eVTOL Inspiration  Singapore Airlines Unveils New Economy and Business Class Cabins  Cathay Pacific / HSBC Hong Kong Sevens 2022 Moved from April to November  New Indian Airline Orders 72 Boeing 737 MAX Aircraft  ATPCO to Update Industry Collaboration Framework with Two New Councils  New Japanese Airline Signs LOI with ATR  BEIA Appoints Steve Armitage as Independent Chair  Emirates Orders Two Boeing 777 Freighters at Dubai Airshow 2021  Alpha Star Aviation Becomes Launch Customer of ACJ's New IFE Technology  IATA Warns of Skilled Labor Shortage for Ground Handling Providers  Russian Helicopters Establishes Alpha Aviation JV in UAE  ALC Signs LOI for 111 Airbus Aircraft; Becomes Launch Lessor for A350F  IATA Appoints Marie Owens Thomsen as Chief Economist  Korean Air Receives Vietnam's Approval for Asiana Acquisition  Six Senses Signs Very Special Hotel in Lisbon, Portugal  United Airlines Increases Flights to Las Vegas for CES 2022  TAROM Orders Three ATR 72-600 Aircraft  Spain Orders Three Airbus A330MRTT Aircraft  DHL Express Orders Nine More Boeing 767-300BCFs  UAE Air Force & Air Defence Orders Two Airbus A330MRTT Aircraft  Indigo Partners Orders 255 A321neo Family Aircraft at Dubai Airshow  Korean Air Reports Q3 Profit; Cargo Breaking Records  Boeing to Open Three More Passenger to Cargo Conversion Lines  HKIA Reports Increase in Cargo and Passenger Numbers in October  Thai AirAsia Reports Q3 2021 Results  Cathay Pacific to Require All Eligible Aircrew to Get Third Dose of COVID19 Vaccine  Binter Canarias Orders Four ATR 72-600 Aircraft  Court Approves CWT's Recapitalization Plan  SIA Expects Passenger Capacity to Reach 43% of Pre-COVID Levels by December  Boeing to Showcase 777X at Dubai Airshow  United Airlines to Launch Flights to Amman, Jordan  Mandarin Oriental Reports First Profit Since Q4 2019  Envision Digital and SITA to Develop Net Zero Carbon Solutions for Airports  Embraer Starts Building Hungary's First KC-390 Millennium Aircraft  Qatar Cargo First to Implement IATA CO2NNECT  Elbit Systems to Upgrade Electronic Warfare Capabilities of UK's Royal Navy  SLH Signs First Hotel in Sapporo, Japan  PPHG Appoints Cristian Nannucci as GM of Two Properties in KL  AirAsia Group Appoints Colin Currie as CCO  China Southern Expands Codeshare Agreement with Qatar Airways  Fello'fly Could Significantly Boost Environmental Performance of Aircraft  SITA Develops Solution for Offline EPL Verification  Thai Cargo to Operate Flights to 30 Destinations in Winter Schedule  Eve Partners Widerøe Zero to Develop eVTOL Operations in Scandinavia  Courtyard by Marriott Hotel Opens in Phuket Town, Thailand  IHG Appoints Mark Winterton as GM of voco Orchard Singapore  Pan Pacific Signs Two Properties in Kuala Lumpur, Malaysia  Travellers Must be Fully Vaccinated to Fly with AirAsia Malaysia  HD Videos and Interviews  Podcasts from HD Video Interviews  RSS News Feed and Ticker  Travel Industry News Archives  Travel Trade Shows  High-Res Picture Galleries  Travel News Asia - Latest Travel Industry News 

Receive our Latest Travel News Daily Email free of charge by entering your email address and name in the boxes to the right and clicking subscribe. By subscribing, you agree with Revue's Terms of Service and Privacy Policy. You can also receive the news by WhatsApp, stay updated with our RSS Feed Travel Industry News by TravelNewsAsia.com, and even Add the Headlines to Your Website free of charge. Have questions? Please read our travel news FAQ.

     
Advertising
Advertising
Copyright © 1997-2021 TravelNewsAsia.com