Thailand's G.M. Tour & Travel Strengthens NDC Content with Amadeus Partnership

Wed, 16 June 2021

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Thailand's G.M. Tour & Travel Strengthens NDC Content with Amadeus Partnership

G.M. Tour & Travel, one of the largest retail travel agencies in Thailand, has partnered with Amadeus to deliver differentiated and personalized travel experiences.

With the Amadeus Travel Platform, G.M. Tour & Travel can now access NDC and EDIFACT content in one merged display.

Ubon Ratchathani City Pillar Shrine. Picture by Steven Howard of TravelNewsAsia.com. Click to enlarge.

“Booking a trip is no longer as simple as it used to be,” said Kit Sananwathananont, Managing Director, G.M. Tour & Travel. “Travelers now need information at their fingertips which could make a key difference to them having a smooth or bumpy trip. G.M. Tour & Travel is happy to partner with Amadeus to transform our servicing processes, ultimately creating better personalization and seamless journeys for our customers.”

NDC, new distribution capability, is a critical enabler in the larger vision of enhanced travel retailing.

Ramona Bohwongprasert, Senior Vice President of Retail Travel at Amadeus Asia Pacific, said, “We are very privileged to work with G.M. Tour & Travel to restart travel. Travelers today want something simple, clear and a personalized offer on one screen. With NDC, G.M. Tour & Travel will be able to leapfrog into modern retailing and they will be prepared when travel and tourism restarts in Thailand.”

See latest Travel Industry News, Video Interviews, Podcasts and other news regarding: Amadeus, Thailand, NDC.

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