Swiss-Belhotel to Launch Two New Brands at Arabian Travel Market 2021

Swiss-Belhotel will use the Arabian Travel Market 2021 to launch two new brands and open two new hotels.

The new brands will join the group's existing suite of 14 brands.

Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “Our business strategy is focused on responsible recovery while delivering value. We are thrilled to unveil our latest upscale lifestyle brands Maua and Bohemia Collection designed to offer inspiring and unique experiences to our guests. These fit perfectly into our extensive portfolio of brands and will give us a tremendous opportunity to leverage our 5-star luxury offering across a wider spectrum of segments and markets for future growth.”

Maua will focus on wellness, peace and health in exclusive, isolated and eco-friendly settings, while the Bohemia Collection will be a luxury brand catering to those hungry for a lively and chic experience.

Gavin stressed, “Maua’s brand story is built around togetherness, strength of people and nature. The brand name is created from the Maori Culture of New Zealand. Dating back to the 13th century A.D. and taken from Te Reo Maori – the indigenous language of the Maori people, Maua will add a new dimension to the branding of Swiss-Belhotel International. Maua also reflects the heritage of Swiss-Belhotel International with the ownership of the company being New Zealanders.”

Speaking about the Bohemia Collection, Gavin said, “Bohemia is an emotional brand that is all about ‘you’. It is ‘your’ place to be alive. When the guests arrive in these hotels, they should feel like they have stepped into a timeless space, with exotic sensuality, which is vibrant and chic. The brand’s appeal lies in being raw, vivid and dreamy.”

The company will open two new hotels in the GCC this month - the Swiss-Belsuites Admiral Juffair and Grand Swiss-Belhotel Waterfront Seef.

Commenting on the new openings, Laurent A. Voivenel, Senior Vice President – Operations & Development, EMEA & India, said, “We are very excited with the opening of the Grand Swiss-Belhotel Waterfront Seef and Swiss-Belsuites Admiral Juffair. These latest additions to our portfolio in the GCC will enable us to diversify our offering in the region by providing more options to our guests to experience our heart-warming hospitality in the sought-after destination of Bahrain. As we navigate through the market challenges, are goal is to cater to evolving guest requirements with innovative and enhanced experiences in a safe environment.”

Visitors to ATM Dubai can find Swiss-Belhotel International on stand: HC0935 in the Sheikh Saeed Arena at the Dubai World Trade Centre from 16 to 19 May 2021. The brand will also be present at the ATM Virtual from 24 to 26 May 2021.

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