FCM Developing New Tech Platform as Part of Rebrand

Wed, 10 March 2021

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FCM Developing New Tech Platform as Part of Rebrand

FCM, a leading travel management company, has transformed its brand identity and is developing a new tech platform.

The end-to-end rebrand has been launched in 97 countries across all websites, customer communications and social media platforms.

FCM’s proprietary new platform will directly target customers’ pain points with current and legacy corporate travel technology. The in-house solution is an omnichannel offering designed to address six key pillars: a globally consistent booking experience; always available travel assistance; traveller safety and wellbeing support; sustainability; AI powered reporting and savings, and flexible integration capabilities.

Adrian Lopez, FCM’s Global Chief Technology Officer, said, “The development of FCM Platform’s core experience is already well advanced, including a new proprietary online booking solution planned for key markets and integration of AI-enhanced chatbot tool Sam as the digital ‘avatar’, providing live chat and real-time assistance across all of the platform’s channels.”

Customers in several regions around the globe are expected to begin testing the FCM Platform prior to the first phase of onboarding later this year.

“We are very excited to unveil FCM’s new brand and also to reveal that 2021 will be a landmark year with the launch of our ground-breaking proprietary technology platform,” said Marcus Eklund, Global Managing Director, FCM. “Our customers tell us that FCM is unlike any other TMC, that we have a flexible approach and don’t box them into solutions. Our DNA is very different and we have always prided ourselves on having an alternative mindset. But that wasn’t historically reflected in our brand identity. It was time for FCM to stand out in the market as a true alternative to the traditional service offering of large global TMCs, or the digital-only business travel offering of the tech disruptors.”

See latest Travel Industry News, Video Interviews, Podcasts and other news regarding: COVID19, FCM, TMC, Solution, Chatbot, Avatar.

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