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Thu, 11 March 2021

Megapro Chosen as Exclusive Sales Agency for Rugby World Cup Sevens 2022

(11 Mar 2021) World Rugby has appointed Megapro as its exclusive sponsorship sales agency for the Rugby World Cup Sevens 2022 in South Africa.

The eighth edition of Rugby World Cup Sevens is scheduled to take place in Cape Towns iconic 57,400-seater Green Point Stadium, in what will be the first time that a Rugby World Cup Sevens tournament takes place on the African continent.

World Rugby Chief Commercial Officer, Tom Hill, said, Having played host to the thrilling HSBC World Rugby Sevens Series since its inception in 1999, South Africa has a rich rugby history and highly engaged fan base when it comes to rugby sevens and a proven track record in regularly selling out the event.

South Africa in action against Argentina during the Cathay Pacific / HSBC Hong Kong Sevens 2019. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

The three-day tournament will see 24 national mens teams and 16 national womens teams compete to be crowned world champions of rugby sevens' flagship event.

Rugby World Cup Sevens 2022 is expected to build on the massively successful 2018 edition hosted at AT&T Park in San Francisco, which attracted record attendance for a rugby event in the USA with a total attendance of more than 100,000 fans.

In addition, RWC Sevens 2018 attracted cumulative domestic and global broadcast audiences of more than 24 million and 31 million viewers respectively, which included a record-breaking live broadcast audience of 1.7 million on the final day. The tournament also leveraged 22.5 million social media video views on World Rugby channels over the course of the event.

We are delighted with this exclusive appointment to work with esteemed global entity RWCL on an event of this magnitude, said Lara Verbaan Sponsorship and Strategy Manager from Megapro. We have been pivotal in the commercial success of various aspects of the game locally and look forward to drawing on this rich experience and our vast global network, which includes the quintessential on and off field experience of ex-Springboks Sevens player Steven Hunt (Megapro Sales Manager), to ensure the commercial success of this event.

Rugby pictures: Pictures from 2019 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2016 Cathay Pacific / HSBC Hong Kong Sevens, Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015, Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong Kong, Pictures of Singha Thailand Sevens 2015, Pictures from the 2013 British & Irish Lions Tour in Hong Kong, Pictures of Hong Kong Sevens 2014, Pictures of Hong Kong Sevens 2013, Pictures of Chartis Cup 2012 and Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2012.

See latest Travel Industry News, Video Interviews, Podcasts and other news regarding: COVID19, Rugby, Sevens, South Africa, Cape Town.

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